News & Analysis as of September 26, 2024

Innovation

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Designing the Future of Law Firm Marketing and Business Development: The 5 Stages of Design Thinking

JD Supra Perspectives on 10/9/2018

Primer for an upcoming workshop on how design thinking can impact law firm marketing and business development. ...more

5 Lessons for Law Firm Marketers from HubSpot's INBOUND 2017 Conference

JD Supra Perspectives on 10/4/2017

Conference notes from Stefanie Knapp, who recently attended HubSpot's INBOUND 2017 and offers thoughts about what such an event can teach legal marketers....more

Duly Noted: What In-House Attorneys Want From Outside Counsel

JD Supra Perspectives on 6/1/2017

Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

Stop It With “Innovation,” Already

JD Supra Perspectives on 4/4/2017

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

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Marketing Perspectives › Today's Popular Updates › Innovation

Designing the Future of Law Firm Marketing and Business Development: The 5 Stages of Design Thinking

5 Lessons for Law Firm Marketers from HubSpot's INBOUND 2017 Conference

Duly Noted: What In-House Attorneys Want From Outside Counsel

Stop It With “Innovation,” Already

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