News & Analysis as of September 24, 2024

Today's Popular Updates

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

How Important is the 'Personal' Section of Your Professional Bio?

JD Supra Perspectives on 4/11/2023

Nancy Slome with a perspective on why and how personal matters when, as an attorney, you are under consideration for a matter or case....more

How to Incorporate Two New LinkedIn Enhancements Into Your Branding, Networking, and Business Development Efforts

Stefanie Marrone Consulting on 4/22/2019

Stefanie Marrone with a look at two new LinkedIn features that further enhance connectivity on the world's largest professional networking platform....more

LinkedIn 101: How to Master Profile Basics & Build Your Professional Brand

Stefanie Marrone Consulting on 1/16/2019

Stefanie Marrone with a comprehensive guide to taking control of your digital reputation on the most important professional network today, LinkedIn....more

16 Easy Ways to Enhance Your Business Development, Social Media, and Branding Efforts in 2019

Stefanie Marrone Consulting on 12/31/2018

As the new year arrives, we get the opportunity to start fresh and add new activities to our marketing mix. Here are a few ideas to incorporate in 2019....more

5 Fundamental Concepts to Bridge the Gap Between Business and Law

JD Supra Perspectives on 11/19/2018

Five fundamental business school concepts that enhance the practice of law....more

3 Ways LinkedIn Navigator is a Powerful Business Development Tool for Lawyers

JD Supra Perspectives on 8/14/2018

"Like a CRM on steroids." JD Supra's Kara McKenna explains how lawyers and BD teams can unleash the networking and intelligence power of LinkedIn with the platform's Navigator offering....more

The Secret Sauce to Effective Social Media Marketing for Lawyers and Law Firms

Stefanie Marrone Consulting on 6/15/2018

Do more than your peers and you will shine brighter. Here's how....more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

JD Supra Perspectives on 9/29/2017

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

How to Write Client Alerts That Stand Out

JD Supra Perspectives on 9/5/2017

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

3 CRM Tips for Attorneys On How To 'Work' Relationships

JD Supra Perspectives on 8/30/2017

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

JD Supra Perspectives on 6/6/2017

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Show vs. Tell - How to Create A Strong Lawyer Bio

Stefanie Marrone Consulting on 4/11/2017

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

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