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Marketing Federal Trade Commission (FTC) Avatar

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Does That Avatar Really Like That Brand? The FTC Endorsement Guidelines in the New Age of Virtual Influencers

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Meet Lil’ Miquela. - She has 1.2 million Instagram followers: She’s modeled such famous brands as Diesel, Versace, Fendi and Chanel. In March, she appeared in a fashion spread in V Magazine as “The Face of New Age...more

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