(Podcast) The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
(Podcast) The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
Consider angles when mapping out your thought leadership strategy, not just topics
No Password Required: CEO of HACKERverse.ai, Disruptor of Cybersecurity Sales and Most Other Things
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts - Passle CMO Series Podcast RE-RELEASE:
CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
LEGAL ALERT | NAD Finds Kevin Hart’s Social Media Disclosures Insufficient in Monitoring Decisions
(Podcast) The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The lesson 2,886 newspapers can teach law firms about thought leadership
Thought leadership as a secret crisis management weapon?!
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
New lateral partners coming aboard? They'll need a Thought Leadership Blitz
CMO Series Live 2025: An Exclusive Preview with Natasha Sandamas - Passle's CMO Series Podcast
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify the key metrics that...more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
The surge in consumer privacy claims alleging that the use of third-party tracking technology on websites violates the California Invasion of Privacy Act (“CIPA”) is a topic with which our readers are very familiar. Now, the...more
Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more
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Law firms and lawyers often face unique challenges when it comes to generating new business. With a highly competitive and saturated market, it can be difficult to stand out and attract potential clients. This is where demand...more
When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm...more
Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online advertising are now table stakes for law firms whose...more
Law firm digital marketing is a rapidly changing science. That means information becomes outdated quickly, and it can be difficult to know what’s true and what’s not. Even with the latest information available, there are...more
So you’re thinking about working with a legal marketing agency, but don’t know where to start or what questions to ask? We put together some of the most frequently asked questions about working with legal marketing...more
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Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
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Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish....more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more
Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more
I love doing these annual posts, as it gives me a chance to go back and reflect on my predictions, both what came to pass and what never materialized....more
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The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few...more
Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced...more