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Media Public Relations

Copo Strategies + Law Firm Editorial Service

The anatomy of a successful law firm PR campaign - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Maynard Nexsen

Putting the “O” in PESO

Maynard Nexsen on

In the world of public relations there is a model for everything. When it comes to handling media relations, that model strategy is known as PESO—Paid, Earned, Shared, and Owned media. The model is structured so each media...more

Blattel Communications

Beware the Dying Media Giants and Their Money Grabs

Do you remember Newsweek? Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold by legions of industrious schoolchildren to raise money for their schools (my parents in the late 90s...more

Furia Rubel Communications, Inc.

Media Terminology: The Language of Journalists

When conducting public relations, there is a great deal of lingo shared among journalists and public relations experts. Here is what you need to know about media terminology.   “On the record” or “for the record” mean that...more

Blattel Communications

For Client Relationships, Media Success – Local Matters

Blattel Communications on

Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New England, moved to California for six years, then Upstate New York for three and now the Washington,...more

Blattel Communications

When It Comes to Media Value: Show Me the Money

Blattel Communications on

I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010, and the tools we used, the results we achieved and client expectations were all very different. Fast-forward to...more

Blattel Communications

Are You Taking Advantage Of “Special Offer” Media Opportunities, Or Are They Taking Advantage Of You?

Blattel Communications on

The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds they provided, were cancelled, postponed or pivoted to online formats that were...more

Furia Rubel Communications, Inc.

Trends in Legal Media with Reuters’ Legal Reporter Sara Merken

In this episode of On Record PR, Gina Rubel goes on record with Sara Merken, Legal Reporter with Reuters. Sara primarily writes for a subscriber-audience of lawyers and other professionals, covering a variety of legal topics,...more

Coblentz Patch Duffy & Bass

[Virtual Event] Rise&Shine: Hot Topics in the Advertising and Creative Services Community - December 10th, 9:00 am PT

Our 11th annual Rise&Shine brings the advertising, marketing services, design, and creative communities together. This year’s virtual program features the Worldwide CCO of Grey Group to explain and celebrate the primary...more

Blattel Communications

Exploring “The New Rules of PR” for ProServe Communicators

Blattel Communications on

It’s a given that business professionals need to evolve and shift their methods to stay on top of industry trends and succeed in their chosen fields, and for those of us in public relations – whether you’re in an agency...more

Furia Rubel Communications, Inc.

Choosing Positive Language for Pandemic Communications

It is hard to believe that we have been living through the coronavirus pandemic since the early days of 2020. For many, these past few months feel more like a decade. Some of that weariness and strain is starting to show in...more

Furia Rubel Communications, Inc.

7 Tips To Help Lawyers Become Legal Correspondents To The Media

By Gina F. Rubel When you think of legal media correspondents, who do you think of? Names that quickly come to mind for me are NBC’s Savannah Guthrie and Dan Abrams, NPR’s Nina Totenberg, MSNBC’s Ari Melber, and Ann Coulter....more

Furia Rubel Communications, Inc.

Litigation Publicity and Press Conferences: What Law Firms Need to Consider

The question of whether a law firm should host a press conference in relation to litigation publicity comes up quite often at our agency. It’s important to first determine why you would host a press conference, affectionately...more

Nancy Myrland - Myrland Marketing & Social...

United Airlines: Principle Over People & Profits…Was It Worth It?

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct. Unless you’ve been...more

Knapp Marketing

PR in the Age of Alternative Facts

Knapp Marketing on

Pitching stories for our legal clients in the days following January 20th, one fact is abundantly clear: like everything else since the inauguration of the new US president, public relations has changed dramatically. The...more

Bradley Arant Boult Cummings LLP

Legal Advice Or PR Plan? A Pertinent Privilege Conundrum

The ever-expanding scope of what constitutes the “press” creates new issues for companies and their counsel dealing with disputes that either are in or will develop into litigation. Routine corporate disputes that received no...more

Thomas Fox - Compliance Evangelist

Spin Sucks-Communications Tips for the Compliance Professional

One of my favorite social media acquaintances is Gini Dietrich, the founder and Chief Executive Officer (CEO) of Arment Dietrich Inc. Not only does she bring one of the freshest voices to what might arguably be called ‘one of...more

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