News & Analysis as of

Name and Likeness Athletes Endorsements

J.S. Held

The Caitlin Clark Effect, Salaries and Name, Image, Likeness in the WNBA

J.S. Held on

In May 2024, Caitlin Clark, the standout Iowa Hawkeyes point guard, joined the Indiana Fever. Her rookie debut coincided with an almost 200% increase in viewership for the WNBA —the so-called “Caitlin Clark Effect.” Of...more

Arnall Golden Gregory LLP

The Pitch - June 2024

The Pitch newsletter is a monthly update of legal issues and news affecting or related to the music, film and television, fine arts, media, professional athletics, eSports, and gaming industries. The Pitch features a diverse...more

Troutman Pepper

NIL Antitrust Litigation - Highway to NIL Podcast

Troutman Pepper on

The Highway to NIL Podcast analyzes the legal landscape concerning college athletics and the regulation of name, image, and likeness (NIL) rights of student-athletes. The podcast provides key insights into the current state...more

Morgan Lewis

Sports Sponsorship Agreements in the Digital Age

Morgan Lewis on

Technological advances and changes prompted by COVID-19 have driven an evolution in sports sponsorship agreements, from traditional advertising to a digital-heavy and more accessible sponsorship environment. But with those...more

Morgan Lewis

New York Passes Name, Image, and Likeness Law for College Athletes

Morgan Lewis on

The New York Collegiate Athletic Participation Compensation Act allows student athletes at colleges in New York to receive compensation for their name, image, and likeness and to use agents for endorsement deals—without...more

Ward and Smith, P.A.

NCAA Name, Image, and Likeness Guidance for Businesses and Boosters

Ward and Smith, P.A. on

The world of Name, Image, and Likeness (NIL) has exploded onto the scene and taken college athletics by storm.  The impact of NIL on the college sports landscape is a topic of daily discussion throughout sports media. ...more

Kaufman & Canoles

NIL Market Creates New Opportunity for “Non-Revenue” Sports and Regional Endorsers

Kaufman & Canoles on

As the world watches in awe at some of the staggeringly large NIL deals emerging in college sports, many have been equally surprised by which sports have garnered the most NIL attention and earnings. While most of the “Top...more

Foster Garvey PC

Sports & Entertainment Spotlight: Ye Is the Latest Musician to Forge a Collaboration With a Fast Food Restaurant, and Kim...

Foster Garvey PC on

I did not want to write this week. What more can I say other than what has already been said after yet another callous, atrocious, evil, and (perhaps worst of all) familiar mass shooting in this country? Since this is a...more

Foster Garvey PC

Sports & Entertainment Spotlight: Boosters in NIL Collectives Are Taking Full Advantage of Using NIL as a Recruiting Tool, and...

Foster Garvey PC on

Welcome back to the "Spotlight," welcome back to allergy season and welcome back, Kotter (I swear I’m younger than that reference would indicate). At any rate, this weekend, I am looking forward to welcoming Broadway back to...more

Foster Garvey PC

Sports & Entertainment Spotlight: Nickelodeon is Set to Broadcast a National Football League Game on Christmas Day, and Formula 1...

Foster Garvey PC on

Welcome back to the "Sports & Entertainment Spotlight," your 30,000 foot view of the various goings-on in the sports and entertainment industries. This week, I am writing from, well, 30,000 feet flying cross country to soak...more

Foster Garvey PC

Sports & Entertainment Spotlight: College Athletes Use NIL Opportunities to Create Bidding War, and Power Couple Jay-Z and Beyoncé...

Foster Garvey PC on

Live from New York it’s…wait, that’s not right. Two weeks off, and I’ve forgotten how I open these…ah, yes… Welcome back (both to me and to you) to the “Spotlight.” I would love to be able to say that my batteries are fully...more

Foster Garvey PC

Sports & Entertainment Spotlight: Female NCAA Athletes Largely Outpace Their Male Counterparts on Endorsements; and Ex-Wife of...

Foster Garvey PC on

Welcome back and please come on in, lest you catch a cold. This past Sunday’s Grammy Awards dialed up the heat, taking place in the Las Vegas desert, having been bumped from its usual Los Angeles stage due to COVID...more

Foster Garvey PC

Sports & Entertainment Spotlight: Speedo Drops Russian Olympian Swimmer Evgeny Rylov's Sponsorship for Supporting Vladimir Putin,...

Foster Garvey PC on

Welcome back to the "Sports & Entertainment Spotlight." We’re just one week into March Madness, and already my predictions from last week are coming to fruition (if only I had the same luck picking winners of the games...more

Foster Garvey PC

Sports & Entertainment Spotlight: Rihanna's Savage X Fenty Lingerie Brand is Reportedly on the Verge of a $3 Billion IPO, and...

Foster Garvey PC on

This past week, I have realized my place is still on the blogosphere and not in the stands. That time will come. But it’s not now. I love my readers, and I love my supportive family. Without them, none of this is possible....more

Foster Garvey PC

Sports & Entertainment Spotlight: University of Connecticut Women’s Basketball Guard Paige Bueckers Takes Full Advantage of NIL...

Foster Garvey PC on

Welcome back to the...— Is there anything you want to say to me? ...Are you sure...? ...You forgot, didn’t you...? Well let me remind you... It’s the first anniversary of this often irreverent, at times poignant,...more

Foster Garvey PC

Sports & Entertainment Spotlight: Sports and Entertainment Industries’ Response to the War in Ukraine; and Larry David’s...

Foster Garvey PC on

As I write this, Ukraine remains under siege and its people (courageous and resolute as they are) subject to indiscriminate atrocities at the hands of Russian armed forces under the deranged authoritarian control of President...more

Foster Garvey PC

Sports & Entertainment Spotlight: Could Kanye “Ye” West’s Stem Player Create a Number of Copyright Issues?

Foster Garvey PC on

Welcome back or for the very first time (what took you so long?) to the “Sports & Entertainment Spotlight”! As the torch is extinguished on, by most metrics (television ratings, in particular) a fairly underwhelming Olympic...more

Foster Garvey PC

Sports & Entertainment Spotlight: Former Miami Dolphins’ Head Coach Brian Flores Files a Potential Landmark Lawsuit Against the...

Foster Garvey PC on

Welcome back to the Spotlight and oh-me, oh-my, do we have a full slate of developments in the National Football League (NFL) – and that’s to say nothing of what happened on the field, with the Cincinnati Bengals and Los...more

Foster Garvey PC

Sports & Entertainment Spotlight: Neil Young’s Song Catalog Removed From Spotify After a Public Ultimatum Over COVID-19...

Foster Garvey PC on

After a compelling weekend of playoff football in the NFL, in which all four of the matchups came down to the final play of each game (serving to drive even more eyeballs to the NFL in what has been a fruitful season for the...more

Foster Garvey PC

Thank You for Your Readership in 2021 and Best Wishes for a Happy and Healthy New Year

Foster Garvey PC on

Welcome back to the final "Sports & Entertainment Spotlight" of 2021 (cue the fireworks, standing ovations, Champagne-popping, etc.)! If there’s one thing I have learned about New Year’s Eve in my 30-something trips around...more

Foster Garvey PC

Happy Holidays From The Sports & Entertainment Spotlight

Foster Garvey PC on

Happy holidays! Whether you light a menorah (like myself), a kinara or a tree, I’m glad that you decided to make the “Spotlight” part of your holiday season. In the spirit of this time of year, I am, despite my better...more

Foster Garvey PC

Sports & Entertainment Spotlight: Did Peloton Suffer Another PR Mishap after Its Product Placement in SATC?

Foster Garvey PC on

Welcome back, thanks for stopping by, and kindly take your shoes off at the front door. We begin this week’s installment of the “Spotlight” on a somber note. I would like to extend my deepest condolences to those (like my...more

Foster Garvey PC

Sports & Entertainment Spotlight: WWE Hopes to Capitalize on Name, Image, and Likeness Groundswell, and NFTs Compete for...

Foster Garvey PC on

Maybe I am exhausted by the pandemic, jaded by having unvaccinated members of my fantasy football team spend weeks on the National Football League’s (NFL) COVID-19 Reserve List, disheartened by people not looking out for one...more

Jackson Lewis P.C.

High School Student-Athletes Asserting Name, Image, and Likeness Rights Moves to Forefront

Jackson Lewis P.C. on

Not only are name, image, and likeness (NIL) rights being asserted in collegiate sports, high school athletics are beginning to experience expansion of NIL rights as well. After the National Collegiate Athletic...more

Foster Garvey PC

Roller Derby Team Sues Cleveland Guardians for Alleged Trademark Infringement Over Use of Team Name

Foster Garvey PC on

Back to our regularly scheduled programming: Fresh off of my paternity leave in which feeding and putting to sleep my baby was my charge, I have the distinct privilege of resuming my commentary portion of the Spotlight. With...more

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