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Copo Strategies + Law Firm Editorial Service

Want your thought leadership articles to be read? Spend more time on THIS

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Copo Strategies + Law Firm Editorial Service

Five reasons why the best writers outline before they write (and why you should too)

Outlining will make you a more effective writer. Start doing it every time you write. I know what you’re thinking. When you hear the word “outline” in the context of writing, your mind probably goes back to middle...more

Copo Strategies + Law Firm Editorial Service

The not-so-subtle connection between Costco and your thought leadership

Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like....more

Copo Strategies + Law Firm Editorial Service

Want your thought leadership to endure? Make it nonperishable.

If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that keeps it from going stale quickly....more

Copo Strategies + Law Firm Editorial Service

You’re running conflicts checks on your law firm’s marketing content before publishing it, right?

Are you and your law firm running conflicts checks on your and your colleagues’ thought-leadership marketing content? Yes, really, I am talking about running conflicts checks on your and your colleagues’ blog posts, bylined...more

Copo Strategies + Law Firm Editorial Service

Six ways content can supercharge your law firm’s recruiting efforts

Content can do more for your law firm than just marketing. It can level up your recruiting efforts. It is a great time to be an in-demand attorney. But not so much for those law firms recruiting—or trying to...more

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