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Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership can be a magnet for talent

The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more

Copo Strategies + Law Firm Editorial Service

Your thought leadership should talk to the clients you have today — and the ones you want tomorrow

If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Copo Strategies + Law Firm Editorial Service

Your content has to compete against heavyweights. Here’s how to give it a fighting chance.

If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more

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