News & Analysis as of

Professional Networking Employee Retirement Income Security Act (ERISA)

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

I’m an ERISA attorney, curb those inappropriate LinkedIn sales pitches

Look, I get it. There are a lot of lawyers out there. Ambulance chasers, courtroom showmen, legal eagles with late-night TV spots and suspiciously white teeth. But here’s the thing: I’m not one of them....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Networking was never about selling

One of the great joys of my practice is networking with other plan providers. I enjoy meeting people and meeting advisors out there that I can help, most times at zero cost. The retirement plan business is a...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

There is never a need to troll

Social media is one of the great tools that I needed to start my own ERISA practice. While my Twitter handle can attract some interaction with non-retirement folks, I’m always mindful of what I post and how I handle myself....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Social media lands clients

When I was at that semi-prestigious law firm on Long Island, I became convinced that I could draw business from around the country by creating content via social media that would allow me to develop relationships with...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t be that guy at a networking event

With a networking event planned, I thought it would be a good time to get back into some of the local networking groups to promote it, and quickly, I remembered why I stopped....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Your Referrals Shouldn’t Be For Sale

My word is my bond; at least I try to make it that way. My opinions on which providers are good for plan sponsors aren’t for sale and neither should yours....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

It’s a memory game

When having unique events to promote your business, I think you need to make it memorable because I’ve been to too many forgettable industry events. Creating lasting memories helps your business because people end up...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The Don’ts of LinkedIn

I think LinkedIn is one of the greatest tools out there that can be used to effectively grow your plan provider book of business. Starting conversations in the newsgroups and providing free content has gone a long way to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Trust in this business does take time

Suppose someone you never met before comes up to you and asks whether they can stay at your house or someone you never heard of, all of a sudden wants to be your partner and best friend. Any business relationship and any...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The lessons I learned from LinkedIn

One of the greatest tools in building my practice and enlarging my social media footprint in the retirement plan space was the use of LinkedIn....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

My Problem With Networking Events

I used to attend a lot more networking events when I first started my law firm when I had very little clients and I think that experience, unfortunately, made me attend far fewer events. Networking is an integral part of...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

My biggest pet peeve on networking

One of the great joys of my practice is networking with other plan providers. I enjoy meeting people and meeting advisors out there that I can help, most times at zero cost. The retirement plan business is a...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Referrals are about helping, not making you $$$$

The retirement plan industry is very close knit. Everyone knows who does great work and the few that don’t. Word travels fast about the good, the bad, and the ugly in this business....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Trust in this business takes time

Suppose someone you never met before comes up to you and asks whether they can stay at your house or someone you never heard of, all of a sudden wants to be your partner and best friend. Any business relationship and any...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Avoid other Plan Providers who just want to sell you something

When I started my national single employer retirement plan practice, I learned that getting clients is something that was going to be dependent on me. Clients and referral sources don’t fall into your lap or grow on trees....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The Pitfall of Networking Events

I used to attend a lot more networking events when I first started my law firm when I had very little clients and I think that experience kind of made me attend far fewer events. Networking is an integral part of...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advisors Advantage - April 2015

In This Issue: - As a Retirement Plan Provider, Don't Turn Into A Bureaucracy - An RFP Process should not be a sham. - A Great Idea isn't Everything. - Sometimes, Networking can be bad. - Trust is an important...more

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