June 7, 2023 | Blog Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of K.P.I.s that can be used by marketing professionals. But first, what is a K.P.I.?...more
Just like crude oil, raw data isn’t valuable in and of itself. To become valuable, it must be diligently collected and contextualized with other relevant data in a timely manner. When properly refined, data becomes a...more