Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
For the past three years Bloomberg Law has conducted surveys to understand the key trends in legal operations and legal technology. One of the prominent findings in the 2022 survey is the shifting priorities by which firms...more
If this past year has taught us anything, it’s that social media was (and still remains) the place to connect with clients – and especially prospects. Faced with the reality of essentially becoming invisible in the aftermath...more