James Stapleton of Blank Rome on calculating ROI of marketing and BD activities - Passle CMO Series Podcast
Gold in the Compliance Hills: Part 3, Compliance and ESG Investments
Competitive Edge: Why AI Enhances ETRM Systems
I Wish I Knew What I Know Now: Conversations with AGG on FDA Issues - FDA Regulated Natural Products: Leveraging IP and Regulatory Requirements to Maximize Possible Return on Investment
Sitting with the C-Suite: Considerations for Outsourcing eDiscovery for Your Legal Department
Sitting with the C-Suite: In House Counsel – Measuring ROI on an eDiscovery Program
Day 24 of 30 Days to a Better Compliance Program-the Holy Grail
Canadian police organizations are under pressure to do more with less. From AI-driven efficiencies to digital evidence management, law enforcement agencies are exploring new ways to keep pace with rising demands while...more
When a law firm with a lean or growing legal marketing team sets out to build its annual budget, the process can feel daunting. Where do you even start? Which tactics deserve funding? What’s been a waste of money in the past?...more
You’re ready to use AI, but how do you prove it’s worth the investment? For in-house legal teams, adopting new technology means more than speed or automation, it must translate into real business value. With limited...more
What makes AI “better” and how do you prove it? AI in litigation isn’t just about reviewing faster—it’s about working smarter, safer, and more strategically. From reducing risk and sharpening case strategy to improving...more
You’ve heard the claims—AI will revolutionize legal work. But the firms seeing the biggest returns aren’t just experimenting with legal AI. They’re tracking performance, cutting down admin work, and choosing tools that prove...more
Law firms spend a lot of time and money on building their reputation, growing their online presence, and getting potential new clients to reach out about new matters, but drop the ball when someone does call the firm or fill...more
Calling All Legal AI Enthusiasts - You are cordially invited to Join The Association of Certified E-Discovery Specialists (ACEDS) NY Metro Chapter on September 18, 2025 for a Roundtable Discussion featuring...more
Artificial intelligence (AI) has continued to capture the attention and imagination of companies, policymakers, and society at a remarkable pace. At the 2025 AI Summit in Paris, technology leaders proclaimed that “AI will be...more
Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms...more
If your law firm wants to stay connected with clients and prospects, you can’t afford to ignore the power of email. According to Hubspot, email marketing generates an average ROI of $42 for every $1 spent, significantly...more
If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining...more
Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among...more
Marketing and business development teams are essential to a law firm’s growth and success; however, these teams are often stretched thin, balancing a wide range of tasks from managing marketing operations and communications...more
At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's...more
Menopause – which impacts not only half of the global population but also one of the fastest-growing US workforce demographics – significantly impacts a woman’s overall health and can cause physical, mental, and cognitive...more
When organizations invest in a Contract Lifecycle Management (CLM) system, it’s often for all the right reasons: reducing risk, driving efficiency, centralizing access, and managing obligations. However, projects often stall...more
As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more
Today’s legal ops teams do more than manage process improvements or legal spending. They are now expected to lead projects that create value for the entire company....more
Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at the right times? Spoiler alert: It’s not magic, and it’s not an army of marketers....more
As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more
Is AI too expensive for document review? Read about the key issues raised in the current debates about the ROI of AI, including initial setup costs and quality control, and how you can assess the technology’s value for you....more
Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more