Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social won’t do much for...more
Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in...more