News & Analysis as of

Relationship Marketing Professional Networking

Copo Strategies + Law Firm Editorial Service

The benefits of using thought leadership as “after hours” client advocacy

Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more

Copo Strategies + Law Firm Editorial Service

Science can’t clone us (yet), but our thought leadership can

As of today, science has not been able to successfully clone human beings. It certainly cannot yet clone humans in adult form.  There’s no way to copy and paste us so that we can be in multiple places at once. Today, we can...more

Copo Strategies + Law Firm Editorial Service

Your referrals are telling you a story. Are you listening?

The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm. Do you know who referred you the most potential new clients over the past year or two?...more

International Lawyers Network

Leveraging Your Referral Network for More Value...During a Pandemic

It’s true – running an organization that is built on in-person personal relationships has it’s challenges. But what doesn’t have its challenges in 2020, right?...more

International Lawyers Network

It’s 2020. Responsiveness is Table Stakes for Good Relationships

For better or worse, we’re all uber-connected these days, between our desktops and our smart phones and our tablets. While many of us can and do (and probably should) take technological time outs for holidays and weekends and...more

Nancy Myrland - Myrland Marketing & Social...

The 3 Main Reasons For Using LinkedIn

How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the...more

International Lawyers Network

Building Relationships: Connection Through Storytelling

Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events or art classes. It happens online, through our group chats, text messages with friends,...more

International Lawyers Network

Why Does Relationship Marketing Matter to Lawyers?

I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of...more

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