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Reputation Management Brand

Kohrman Jackson & Krantz LLP

Beyond Money: The Rise of Branding as the Ultimate Asset

Attention is the hottest commodity any company can acquire today. How can you capture attention in an increasingly competitive market where individuals have more information and access than ever before? By crafting a...more

Good2bSocial

How Can LinkedIn Help with Brand Awareness for Law Firms?

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In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the...more

Mandelbaum Barrett PC

Touchdown on IP: The Legal Playbook for Upcycling in Fashion

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According to Forbes Magazine, a majority of younger generations (59 percent of Generation Z and 57 percent of Millennials) are buying upcycled products. This growing trend has transformed the fashion industry, blending...more

Knobbe Martens

Of Broccolini and Branding: Don't Let Your Trademark Wilt

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Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking...more

DarrowEverett LLP

Lessons From the License to Drive (and Protect) Sports Illustrated

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For years, Sports Illustrated (SI) has provided exclusive, in-depth looks into some of sports’ greatest games and players, with its voice and visuals providing great entertainment and information for sports fans around the...more

Procopio, Cory, Hargreaves & Savitch LLP

Global Brand Protection and Anticounterfeiting

Smart product manufacturers invest in protecting their intellectual property rights. Preventing and addressing counterfeit and infringing products on an ongoing basis should be prioritized as a core function of their...more

Furia Rubel Communications, Inc.

The Impact of Media and Technology on the Litigation Landscape: On Record PR

In this episode of On Record PR, Gina Rubel goes on record with Sabrina Mizrachi, Deputy General Counsel at Estée Lauder, to discuss how litigation has evolved with new technology and increased media attention....more

Faegre Drinker Biddle & Reath LLP

Connecting with Digital Natives through Brand Protection

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and...more

Kohrman Jackson & Krantz LLP

How To Protect Your Brand From Competitors in the New Year

The start of the new year is a pivotal time in the retail sector for re-evaluating marketing and brand protection. Unfortunately, competitors often devise innovative ways to capitalize on the marketing and sales efforts of...more

Venable LLP

The Dual Brand Reputation™ Approach: A More Effective and Efficient Path to Brand Protection for Medium-Sized Manufacturers and...

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Most companies struggling against unauthorized fake products fail to create an effective brand protection program that actually reduces the impacts of counterfeiting. Instead, they often fall prey to approaches focused on...more

Fenwick & West LLP

Protecting Brands in the Age of AI

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The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By harnessing AI’s potential, businesses can accelerate the branding process by...more

Rothwell, Figg, Ernst & Manbeck, P.C.

How I Protected My Intellectual Property on a Lean Budget

Guest Post By Leena Chitnis, Founder & CEO, Timberdog® In today’s fast-paced business environment, intellectual property (IP) has become an invaluable asset for emerging companies. IP refers to the legal rights that are...more

Zuckerman Spaeder LLP

Work Hard and Stay Focused: Lessons Learned Clerking for Justice Ketanji Brown Jackson

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When I told my clerkship adviser in 2015 that I was hoping to land a federal district court clerkship in or around Washington, DC (my husband was threatening to leave me if I made him move cross-country again, only mostly...more

Morgan Lewis - Tech & Sourcing

Common Issues in Sponsorship Agreements – Part 2: Maximizing Value While Protecting Your Brand

Last week, we started to take a look at key issues sponsors should be mindful of when entering into a sponsorship agreement, particularly for sponsorship of a team, event, venue, individual influencer or player, or similar...more

Mitratech Holdings, Inc

Leveraging Social Media for Recruitment Strategies

Now is the time to be leveraging social media for your recruitment strategies. 73% of millennials found their last job on a social network (HR Network). Social media is a great outlet to showcase your company’s culture and...more

Williams Mullen

PODCAST: Williams Mullen's Trending Now: An IP Podcast - Your Brand is Your Business: Protecting and Managing Your Brand Online

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Your brand is your identity, and therefore, it is likely your most important asset. Over the past year, with the ever presence of e-commerce transactions due to shutdowns and quarantines, it has never been more important to...more

Thomas Fox - Compliance Evangelist

Arthurian Week: Part 2 – CCO Characteristics

There are multiple formulations of trust in the business context. Trust Across America has an excellent one which they call Trust Alliance Principles (TAP). ...more

Ladas & Parry LLP

[Webinar] IP Basics For The Food & Beverage Industry - January 30th, 12:30 pm ET

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Join the Ladas & Parry Food & Beverage Industry Group on January 30th to learn the basics of intellectual property as it relates to protecting what is special about your food industry products. Topics include: • Appearance...more

K&L Gates LLP

Digital Crisis PR: 5 Communication Tips to Counteract a Digital Crisis

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A digital crisis can happen to any company. What can make or break you is how you communicate, both internally and externally. In this episode, Elisa D’Amico and Desiree Moore give 5 communication tips to counteract a digital...more

Hogan Lovells

Practical Pointers: Social Media Guidelines for Public Officials (and the People who Advise Them)

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Social media has transformed the ways legislators and their staff interact with constituents. Through social media platforms, our elected officials share insights into the legislative process, communicate with constituents,...more

Mitratech Holdings, Inc

Reputational Damage: 3 Worst Cases & 11 Next Steps for Protecting Your Brand & Company

When it comes to the potential risks that can impact a business, the risk of reputational damage ranks at or near the very top of the list. In a recent study by Deloitte and Forbes Insights, 300 executives (C-suite and board...more

Akin Gump Strauss Hauer & Feld LLP

Top Tips for Reviewing Your Social Media Profile

Fifty-six percent of law school admissions officers say they look at an applicant’s social media profile to learn more about them, according to a survey by Kaplan Test Prep of 117 law schools. Ninety-one percent of law...more

Hogan Lovells

Five steps to rehabilitate a brand in the midst of a crisis: Total Brand Care

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It is essential that companies take a global and holistic approach to creating, commercializing, and protecting their brands and their value. When an organization experiences a public relations disaster, what is the role of...more

Lewitt Hackman

When Managers Go "Rogue": Franchise & Employment Law Implications

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What should an employer do when an employee violates Company policies or when the employee’s actions reflect poorly on the Company? Most employers use disciplinary actions – anything between verbal warnings on up to...more

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