News & Analysis as of

Retirement Plan Marketing

Rivkin Radler LLP

The Family Business – Compensating Family-Employees

Rivkin Radler LLP on

Hope you had a good Thanksgiving Holiday. Some of us probably feel we ate or drank either too much or not enough, watched too much or not enough football, or spent too much time discussing politics and the state of the...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Let them check out of your email list

I write a lot because social media gets my name out there at a much lower cost than hiring a public relations. director. I know because I’ve been there and done that. I write articles, I blog, and I started this crazy...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The cost of holding free events

One thing I did with That 401(k) Conference is to have a price for admission. Sure, there have been advisors who scoffed at paying a fee to attend, but I’ve been to too many free 401(k) related events....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The lessons I learned from LinkedIn

One of the greatest tools in building my practice and enlarging my social media footprint in the retirement plan space was the use of LinkedIn....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Always think outside of the box to add to your practice

I’ve probably said enough about the time that I came up with the crazy idea of having Sal The Stockbroker from The Howard Stern Show perform at my former synagogue when I was involved there. The reason I did it was because I...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - October 2018

As A Plan Provider It Won't Matter If You Can't Fix This. There are some things you need to take care of. So much of my advice for retirement plan providers deal with marketing and other advice on how they can improve...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Pick a marketing/PR firm that understands what you do

There is a running joke from my wife where she tells me that despite 13 years of marriage, she still doesn’t know what I do. At least, I think it’s a joke. One of the problems that I had in my career especially when...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Stressing Value is a better proposition than stressing cost

Retirement plan providers need to look at their fees and determine what work they are doing for their retirement plan clients because like me, they may try to break down their plan expenses into a day rate and try to figure...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Give your clients a football

When I was in college and law school, I had this fancy leather bound DayRunner that had all my contacts, business cards, and notes. For 1992-1998, it was state of the art because I didn’t have the shekels for a Palm Pilot and...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Sometimes Plan Sponsors just want to throw you off their “scent”

When you meet retirement plan sponsors just at different networking events and they find out that you’re a retirement plan provider, they may volunteer that their retirement plan is in perfect shape. As we know as retirement...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advisors Advantage - January 2017

How An RIA Can Profit Off Of The New Fiduciary Rule. It's an opportunity. When it comes to an industry, change is often fraught with trepidation and fear. However, I always believe that change also brings...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Good Marketing Can’t Mask Poor Customer Service

I’ve always been vocal about the need for a service provider to have good marketing if they really want to get ahead in the retirement plan business. While marketing is a great tool, what good marketing won’t do is hide poor...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The Legend of Fred

When your practice is successful as a retirement plan provider, you’re going to want to hire people who work outside the retirement plan business to help you manage your firm because the day to day running of a business...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Your Emails Shouldn’t Be Like Hotel California

I write a lot because social media gets my name out there at a much lower cost than hiring a public relations. director. I know because I’ve been there and done that. I write articles, I blog, and I started this crazy...more

Stinson - Corporate & Securities Law Blog

SEC Exams to Focus on Sales of Retirement Products

The SEC Office of Compliance Inspections and Examinations, or OCIE, has launched a multi-year Retirement-Targeted Industry Reviews and Examinations (ReTIRE) Initiative. OCIE is focusing on retirement-based savings in...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Sometimes it’s just words

So much of any industry is dedicated to marketing, because marketing can help a company sell a product or service just based on how it’s marketed. Whoever sold the pet rock is still probably laughing all the way to the bank. ...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

2015 New Year Tips for Retirement Plan Providers

With a new year, comes a renewed focus on business now that the holidays are behind us. For the retirement plan provider, there is never enough time to rest on their laurels because of the competitive nature of the business....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

How a Retirement Plan Financial Advisor Can Survive In The World Today

If I could pinpoint what it takes for a financial advisor to survive and thrive in this business, I would say it takes two things: a hook and timing. A hook is a marketing term, it’s something to attract a plan sponsor’s...more

Katten Muchin Rosenman LLP

Marketing Investment Management Services to Public Retirement Systems: Complying with Applicable Laws and Regulations

It is well-known that high-profile jurisdictions such as California and New York City have in certain instances placed lobbyist registration requirements on investment managers that solicit investment advisory business from...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

“Rookie” Mistakes Every Retirement Plan Provider Should Avoid

Whether you like it or not, first impressions mean the most. If you fail to make a good impression the first time out, many times you never get a chance to make a second impression. Some times that bad impression is because...more

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