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Omnizant

SEO in 2025: EEAT, AI Overviews and a New Approach to Visibility

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2025 is a new year, but the same best practices apply—and that starts with EEAT. A strategic website design and dynamic SEO campaign for your law firm are your key to unlocking online success. But we hear from a lot of legal...more

Good2bSocial

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies for Law Firms

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Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more

Good2bSocial

What Is Keyword Density and Why Does It Matter for Legal Marketers?

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Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Legal Internet Solutions Inc.

How Important is Domain Authority, Really?

What is Domain Authority? One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more

Foster Garvey PC

Online Travel Update: TripAdvisor's AI Partnership & Corporate Travel Merger Developments

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Good Sunday morning from Seattle . . . Our Online Travel Update for the week ending Friday, January 17, 2025, is below. Other than Perplexity’s newly announced partnership with TripAdvisor (readers, please read the story...more

Omnizant

[Webinar] Staying Competitive in 2025: The Latest in SEO for Lawyers - January 29th, 2:00 pm EST

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A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

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As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more

Harris Beach Murtha PLLC

Courts Agree: Keyword Advertising Doesn’t Create a Likelihood of Confusion

The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does not appear in the...more

McDonnell Boehnen Hulbert & Berghoff LLP

AI News Roundup – AI in the year 2024, OpenAI for-profit restructuring, AI-generated social media accounts, and more

To help you stay on top of the latest news, our AI practice group has compiled a roundup of the developments we are following....more

Omnizant

Starting Small with SEO

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Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more

Firesign | Enlightened Legal Marketing

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

Good2bSocial

How to Stand Out in Google’s AI Overviews with EEAT for Law Firms

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As a digital marketer focused on helping law firms thrive online, I’ve seen Google’s search landscape evolve time and again. But the recent rise of AI-generated search overviews (AIO) is a major shift that’s redefining how...more

Legal Internet Solutions Inc.

SearchGPT is Changing the Game

Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Legal Internet Solutions Inc.

My Marketing Isn’t Working, Now What?

You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more

Cozen O'Connor

The State AG Report – 12.05.2024

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Here are curated AG and federal regulatory news stories highlighting key areas in which state and federal regulators’ decisions are having an impact across the US: •Republican AGs Counter Latest Student Loan Repayment...more

Akin Gump Strauss Hauer & Feld LLP

EU Digital Services Act: Final Call to Respond to the Consultation on Access to Data From Very Large Online Platforms or Search...

The European Commission’s (EC) public consultation on the draft delegated act in relation to access by researches to data from providers of very large online platforms (VLOPs) and very large online search engines (VLOSEs)...more

Cozen O'Connor

Proposed Judgment Would Limit Google’s Allegedly Anti-Competitive Search Engine Practices

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A bipartisan group of 38 AGs and the U.S. DOJ have submitted a proposed final judgment to a U.S. District Court in their antitrust suit against Google, in which, as we previously reported, the court held that Google violated...more

Good2bSocial

Year-Round SEO Strategies Every Law Firm Should Follow

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SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just...more

Omnizant

Changing Your Focus to a Different Area of Law

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Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We...more

HaystackID

DOJ Targets Google’s Chrome in Groundbreaking Antitrust Action

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In a landmark move, the U.S. Department of Justice (DOJ) is poised to introduce unprecedented measures to counteract Google’s dominance in the online search sphere. Following a decisive ruling by U.S. District Judge Amit...more

Goodwin

Second Circuit Sees Eye to Eye With Warby Parker in Trademark Google Ads Dispute

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While it has become common practice to bid on or purchase a competitor’s trademark to use as a search engine keyword, there remains some confusion about when such practices create liability for trademark infringement....more

K&L Gates LLP

2025: Ofcom's Year of Enforcement

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The Online Safety Act 2023 (the Act), aims to protect people online, particularly children, and places more responsibility on online media platforms and search engines, which now have new legal duties to protect users’ safety...more

Good2bSocial

Top 10 PPC Tactics for Law Firms

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PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. In this blog, I’ll go...more

Womble Bond Dickinson

New Cyber Security Rules for US Technology Companies Operating in the EU

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The EU is in the course of passing a range of new cyber security legislation which will apply to US businesses who provide services in the EU. One part of that legislative programme is the new Network and Information Security...more

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