How Google Knowledge Panels Build Trust in the Age of AI: On Record PR
GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility - On Record PR
Episode 341 -- DOJ Charges Visa with Monopolization and Exclusionary Conduct in the Debit Card Market
If your intellectual property firm isn’t optimized for modern AI search platforms, you’re missing critical opportunities during key moments of the client decision journey....more
The United States District Court for the Southern District of New York recently ruled, in favor of publishers and advertisers, that Google monopolized worldwide markets for publisher ad servers and ad exchanges and unlawfully...more
In Antitrust analysis in the United States, the Small but Significant Non-Transitory Increase in Price (“SSNIP”) test is often a key component of market definition analysis, whether performed quantitatively or qualitatively. ...more
Picture this: It’s Tuesday afternoon, and somewhere in your city, a potential client is sitting on their couch with a problem your law firm is perfectly positioned to solve....more
With Giving Tuesday quickly approaching on December 2, 2025, nonprofits are alarmed to discover that GoFundMe, an online for-profit fundraising platform, had created donation pages for approximately 1.4 million nonprofit...more
On October 22, 2025, Reddit, Inc. filed a federal lawsuit in the Southern District of New York against Perplexity AI, Inc. and associated data-scraping firms, alleging violations of the Digital Millennium Copyright Act’s...more
Le 27 août 2025, le Commissariat à la protection de la vie privée du Canada (le « Commissariat ») a publié son rapport contenant ses conclusions relativement à son enquête visant à déterminer si Google LLC (« Google ») a...more
Future-proofing isn’t about picking SEO OR AI optimization—it’s about building a presence that works regardless of how clients find you. Think of these as the foundational elements that make your firm cite-worthy in any...more
On October 13, the governor of California signed into law AB 853 to amend the compliance date of the California AI Transparency Act and add new provisions affecting large online platforms. The act delayed the effective date...more
On August 27, 2025, the Office of the Privacy Commissioner of Canada (OPC) released its report of findings relating to its investigation into whether Google LLC (Google) contravened the Personal Information Protection and...more
China’s third amendment to the Anti-Unfair Competition Law (AUCL) ), which takes effect today, October 15, 2025, marks an important shift in IP enforcement using the AUCL, especially in the digital space. ...more
In sports, athletes with distinct skills join forces to form a championship team. Effective SEO for attorneys also relies on specialty players, including on-page and off-page SEO. These two components serve different...more
Google has taken yet another leap forward in AI-powered search. In a move that could signal one of the most significant shifts in user behavior to date, the tech giant announced last month that it would integrate its AI...more
Why Law Firms Should Track AI Search Traffic - People aren’t just searching on Google anymore — they’re asking AI tools like ChatGPT, Perplexity, and Google AI Mode for answers. That includes legal advice. These tools can...more
Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search algorithms, and shifting client...more
Let’s cut to the chase: AI-powered search has fundamentally changed the game, and if you’re still optimizing like it’s 2022, you’re already behind. Unlike traditional SEO where firms have spent decades building dominance, GEO...more
Legal marketers often come to us and ask the burning question: “How long will it take the SEO strategy to start working?” The answer might disappoint those seeking instant results, but it’s crucial to understand from the...more
LSAs, or Local Services Ads, have come a long way in 10 years. So are they still relevant? Are they right for your firm? You have to be very competitive and active to get the most out of LSAs. But if you’re prepared to...more
Penske Media Corp. (PMC) and its subsidiaries have sued Google LLC and Alphabet Inc., alleging Google has used its monopoly in General Search Services to coerce publishers into providing content for free, which Google uses...more
Leslie Richards returns to demystify Google’s knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI,...more
Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI...more
How to get the right message to the right person when they ask an AI chatbot. Right now, 15 million adults in the United States use generative artificial intelligence (AI) first to retrieve information online, according...more
As law firm owners and marketers continue to move into the new dawn of AI, digital advertising is evolving too. Confirmed at Google Marketing Live 2025, Google is now allowing advertisers to run AI-driven advertising in...more
Most law firms are building their 2026 budgets backward—treating digital visibility as just another line item instead of the foundation that determines whether every other marketing dollar succeeds or fails. AI and generative...more
The eSafety Commissioner has registered new industry codes which, among other measures, will require certain online service providers to verify that users are 18+ before accessing certain content....more