Podcast Episode 187: Will AI Kill SEO?
CMO Series EP100 - Celebrating 100 episodes and exploring the future of professional services marketing
Podcast Episode 183: Initiating Change
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm - Passle's CMO Series Podcast
Hsu Untied interview with Mansi Shah, Partner at Kilpatrick Townsend
Why Creating FAQ Videos Is Smart for Law Firm Visibility
For law firms, a well-functioning website is crucial for attracting new clients, retaining existing ones, and growing the business. However, the platform you use to manage your website—your Content Management System...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in...more
Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more
No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more
In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more
The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what...more
2022 is well underway. Now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we...more
Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is secret,...more
Smart law firms know they need to stay ahead of the curve when it comes to website development. Here are five trends that you should consider in order to keep your website looking professional – and modern. Personalized...more