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Good2bSocial

Optimizing Social Media for Law Firms: What Content to Post on Each Platform

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In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more

Good2bSocial

Social Media for Law Firms: The Most Effective Types of Content on Social Media

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Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers,...more

Legal Internet Solutions Inc.

6 Tips for Starting Your Firm’s Podcast Adventure

Legal Internet Solutions Inc. on

Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more

Good2bSocial

14 Tactics That Law Firms Can Use To Improve Their Webinars

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72% of marketers believe that webinars have a direct impact on revenue. Since the pandemic, many industries have seen the value in conducting webinars, including law firms. But putting on a successful webinar is a lot easier...more

Good2bSocial

Understanding Social Media Metrics For Your Law Firm

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Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in...more

Good2bSocial

Hashtag Research – An Important Part Of Your Social Media Strategy

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Hashtags are at the core of many law firm’s strategy to expand their social media page’s presence and reach. Hashtags are one of the simplest things a firm can do to help get their posts in front of more eyes and form more...more

Good2bSocial

20 Advanced Instagram Tips for Law Firms

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Instagram is a really powerful platform that needs serious consideration in your marketing efforts. Currently, Instagram has over 800 million monthly users, so chances are good that your target audience is present there...more

Good2bSocial

How To Leverage LinkedIn for Quality Leads

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For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to...more

Good2bSocial

How to Use Twitter to Increase Your Law Firm’s Search Visibility

Good2bSocial on

Twitter is an incredibly powerful tool, and many firms use it to expand their social media following and engagement. But did you know it can also help with increasing search visibility online? In this guide, we are going to...more

Legal Internet Solutions Inc.

Three Things: Tips + Tricks to Up Your Social Media Game

Legal Internet Solutions Inc. on

Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more

Good2bSocial

Top Instagram Growth Tactics for Law Firms

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In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses too. Law...more

Legal Internet Solutions Inc.

Hashtags: What, Why, and How

Legal Internet Solutions Inc. on

May 4, 2021 | Blog By now you’ve heard of hashtags, but maybe you’re not sure what exactly they are, why you should be incorporating them in your social media strategies, and how to use them to your advantage....more

Legal Internet Solutions Inc.

5 Tips for Starting Your Firm’s Podcast Adventure

Legal Internet Solutions Inc. on

Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent Edison Research study found that one in five Americans has listened to at least one...more

Venable LLP

Hashtags and Headlines: The Rise of Social Media

Venable LLP on

Social media platforms continue to be a useful way to share information, keep in touch with friends and family, and even promote an independent school; however, they also can continue to create headaches for independent...more

Pillsbury - Internet & Social Media Law Blog

False Advertising, Trademark Infringement and TOS: Three Common Hashtagging Mistakes for Companies to Avoid

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When the first social media hashtag was used in 2007, users had no idea how ubiquitous hashtags would become. Today, hashtags are an essential part of our lives (and a subject we’ve been writing about for years). From...more

Womble Bond Dickinson

Can hashtags get you in trouble?

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They can if you operate in a regulated industry, such as pharma, med devices, cannabis, dietary supplements, etc. FDA has specific labeling requirements for products and they look at hashtags related to products the same...more

Sheppard Mullin Richter & Hampton LLP

Native TikTok Tools May Create Liability for Brands and Influencers

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Brands and influencers could unknowingly be violating the FTC’s endorsement rules by using TikTok to promote paid posts and sponsored content without including the necessary disclosures. TikTok offers native direct download...more

Faegre Drinker Biddle & Reath LLP

Hashtag Ad: FTC Releases Disclosure Guidelines for Social Media Influencers

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You’re not an influencer (yet)? That’s OK. This still matters. If your company uses influencers as part of its marketing strategy, it shares responsibility to ensure compliance with all Federal Trade Commission (FTC)...more

Holland & Knight LLP

Social Media Regulation: Advertising, Marketing and the FTC

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Holland & Knight hosted Michael Ostheimer, a senior attorney for the Federal Trade Commission (FTC), for a webinar presentation on Oct. 17, 2019. Mr. Ostheimer has been with the FTC for nearly three decades, currently serving...more

Manatt, Phelps & Phillips, LLP

#Trademark Infringement, California Court Rules

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Considering the defendant’s use of the plaintiff’s trademarks in hashtags and other social media posts, a California federal court granted a preliminary injunction to halt the use....more

Smart & Biggar

#InfluencerMarketing: What advertisers need to know about disclosure

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It has been said that Instagram, YouTube and blogging represent the height of creative self-expression on the Internet. However, if a brand has sponsored an individual’s content, then the claim to self-expression has its...more

Baker Donelson

#Hashtag #Valuable Asset

Baker Donelson on

As the explosion in popularity of various social media outlets continues, new norms are increasingly clear: once-descriptive social media hashtags and Twitter handles are now valuable assets that we associate with specific...more

Pillsbury - Internet & Social Media Law Blog

One Hashtag at a Time: Twitter’s Versatile Tool Is Put to Work in the Legal Industry

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We have previously examined the evolving role of the hashtag in intellectual property law, particularly trademark law. While the nuances of the symbol’s existence and use protections continue to be ironed out by the courts...more

Littler

Dear Littler: Is an Employee's #MeToo Social Media Post a Harassment Complaint?

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Dear Littler: I work in HR and have a very modern-day dilemma. An employee (Lauren) told me about a social media post by another employee (Jane). I don’t follow Jane on social media, but a few days ago she posted this...more

Buchalter

Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand

Buchalter on

Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great ways to interact with friends, family and potential customers. They are great avenues for advertising and promotion of one’s...more

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