News & Analysis as of

Student Athletes Endorsements

Arnall Golden Gregory LLP

The Pitch - June 2024

The Pitch newsletter is a monthly update of legal issues and news affecting or related to the music, film and television, fine arts, media, professional athletics, eSports, and gaming industries. The Pitch features a diverse...more

BakerHostetler

Big Money in Play: NCAA Permits School Assistance with NIL Activity

BakerHostetler on

On April 17, the NCAA Division I council approved a proposal that allows schools to assist with name, image and likeness (NIL) activity. The rule allows member schools to increase their support for student-athletes to include...more

Vondran Legal

Arizona Name, Image, and Likeness Law for Athletes and Institutions

Vondran Legal on

Thanks to new legislation, student-athletes may now legally profit through the use of their name, image and likeness marketing and promotions efforts. If you have a strong social media following on sites like Instagram,...more

Troutman Pepper

NIL Antitrust Litigation - Highway to NIL Podcast

Troutman Pepper on

The Highway to NIL Podcast analyzes the legal landscape concerning college athletics and the regulation of name, image, and likeness (NIL) rights of student-athletes. The podcast provides key insights into the current state...more

Littler

Maryland Enacts a Name, Image, and Likeness Law

Littler on

Maryland has enacted a law allowing student-athletes to earn compensation from name, image, and likeness (NIL) endorsement deals. The law, Md. Code Ann., Educ. § 15-131, went into effect on July 1, 2023, and is part of a...more

Morgan Lewis

New York Passes Name, Image, and Likeness Law for College Athletes

Morgan Lewis on

The New York Collegiate Athletic Participation Compensation Act allows student athletes at colleges in New York to receive compensation for their name, image, and likeness and to use agents for endorsement deals—without...more

Jackson Lewis P.C.

Foreign Student-Athletes and Name, Image, Likeness

Jackson Lewis P.C. on

Prior to 2021, collegiate student-athletes were not able to make sponsorship deals and profit from their names, images, and likenesses (NILs). However, in 2021, that changed when the NCAA adopted a new policy allowing...more

Littler

NCAA Rules to Be Aware of Before Reaching an NIL Deal

Littler on

The National Collegiate Athletic Association (NCAA) recently issued new guidance regarding name, image, and likeness (NIL) endorsement deals with college athletes. The NCAA’s most recent guidance aims to provide clarity on...more

Bodman

Application of Michigan's NIL Law

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More changes are coming to the NIL laws governing Michigan student-athletes – effective December 31, 2022, House Bill 5217 officially sets parameters for how student-athletes can earn compensation for the use of their name,...more

Holland & Knight LLP

NCAA Clarifies Stance on Permissible NIL Activities

Holland & Knight LLP on

The National Collegiate Athletic Association (NCAA) on Oct. 26, 2022, offered new guidance on Name, Image and Likeness (NIL) activities of universities, student-athletes (SA) and other entities supporting the NIL industry. In...more

Bodman

NIL Laws and Regulations Today

Bodman on

Over a year has passed since student-athletes gained the right to enter endorsement deals with businesses across the country.  This name, image, and likeness (“NIL”) era, as it has been termed, has caused both excitement and...more

Gibney Anthony & Flaherty, LLP

The Three Things Student Athletes Should Consider for Every NIL Contract

With student athletes now able to profit from their name, image and likeness (NIL), athletes are taking advantage of opportunities to partner with brand sponsors. When entering into contracts, athletes need to review...more

Ward and Smith, P.A.

NCAA Name, Image, and Likeness Guidance for Businesses and Boosters

Ward and Smith, P.A. on

The world of Name, Image, and Likeness (NIL) has exploded onto the scene and taken college athletics by storm.  The impact of NIL on the college sports landscape is a topic of daily discussion throughout sports media. ...more

Kaufman & Canoles

NIL Market Creates New Opportunity for “Non-Revenue” Sports and Regional Endorsers

Kaufman & Canoles on

As the world watches in awe at some of the staggeringly large NIL deals emerging in college sports, many have been equally surprised by which sports have garnered the most NIL attention and earnings. While most of the “Top...more

Vinson & Elkins LLP

“Nobody Did Anything About it” or Did They?: NCAA Releases New NIL Guidelines Targeting University-Affiliated NIL Collectives

Vinson & Elkins LLP on

On May 9, 2022, the National Collegiate Athletic Association (“NCAA”) issued new guidelines to its Division I member schools on name, image, and likeness (“NIL”)....more

Fox Rothschild LLP

NCAA Issues Formal Guidance Regarding Booster Influence on NIL Deals

Fox Rothschild LLP on

Last summer, the NCAA allowed student-athletes to be paid for the use of their names, images, and likenesses (“NIL”), but did not issue formal guidance on the matter. That changed on May 9, 2022, when the NCAA’s Division One...more

Foster Garvey PC

Sports & Entertainment Spotlight: Boosters in NIL Collectives Are Taking Full Advantage of Using NIL as a Recruiting Tool, and...

Foster Garvey PC on

Welcome back to the "Spotlight," welcome back to allergy season and welcome back, Kotter (I swear I’m younger than that reference would indicate). At any rate, this weekend, I am looking forward to welcoming Broadway back to...more

Roetzel & Andress

Will Ohio Be Next in Allowing High School Athletes to Profit From NIL?

Roetzel & Andress on

Over the next two weeks, May 1 – May 16, 2022, 817 Ohio High School Athletic Association (“OHSAA”) school principals will vote in a referendum on Issue 12B, a proposed bylaw that would allow high school athletes to profit off...more

Foster Garvey PC

Sports & Entertainment Spotlight: Could Kanye “Ye” West’s Stem Player Create a Number of Copyright Issues?

Foster Garvey PC on

Welcome back or for the very first time (what took you so long?) to the “Sports & Entertainment Spotlight”! As the torch is extinguished on, by most metrics (television ratings, in particular) a fairly underwhelming Olympic...more

Foster Garvey PC

Sports and Entertainment Spotlight: Member of the ROC Figure Skating Team Is Suspected of a Doping Scandal, and Former Miami...

Foster Garvey PC on

Welcome back, and in case you’ve been living under a rock (unless it’s a "30 Rock"), two of the biggest sporting events will command millions upon millions of eyeballs for NBC this weekend with the Winter Olympics (already in...more

Foster Garvey PC

Sports & Entertainment Spotlight: Former Miami Dolphins’ Head Coach Brian Flores Files a Potential Landmark Lawsuit Against the...

Foster Garvey PC on

Welcome back to the Spotlight and oh-me, oh-my, do we have a full slate of developments in the National Football League (NFL) – and that’s to say nothing of what happened on the field, with the Cincinnati Bengals and Los...more

Foster Garvey PC

Sports & Entertainment Spotlight: Did Peloton Suffer Another PR Mishap after Its Product Placement in SATC?

Foster Garvey PC on

Welcome back, thanks for stopping by, and kindly take your shoes off at the front door. We begin this week’s installment of the “Spotlight” on a somber note. I would like to extend my deepest condolences to those (like my...more

Foster Garvey PC

Sports & Entertainment Spotlight: Celebrity-Backed Cannabis Brands Show Varying Degrees of Success, and the NFL and St. Louis,...

Foster Garvey PC on

Welcome back to the “Spotlight”! After taking a week long hiatus for Thanksgiving, I feel like a modern day Rip Van Winkle awaking from a tryptophan-induced coma to find myself in a world in which “All I Want for Christmas”...more

Foster Garvey PC

Sports & Entertainment Spotlight: Hollywood Studio Miramax Sues Quentin Tarantino for Sale of “Pulp Fiction” NFTs

Foster Garvey PC on

Welcome back to the “Spotlight”! With Thanksgiving just around the corner (brace yourself, midsection), I wanted to pause to take a moment to reflect on all that for which I have to be thankful. Certainly my family, health...more

Jackson Lewis P.C.

High School Student-Athletes Asserting Name, Image, and Likeness Rights Moves to Forefront

Jackson Lewis P.C. on

Not only are name, image, and likeness (NIL) rights being asserted in collegiate sports, high school athletics are beginning to experience expansion of NIL rights as well. After the National Collegiate Athletic...more

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