News & Analysis as of

Super Bowl Advertising

Foster Garvey PC

Is Your Super Bowl Marketing Campaign Playing by the Rules? 5 Tips to Help You Avoid Getting a Penalty

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With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

BakerHostetler

Superbowl Ads: Do They Mean the Unemployment Line for Ad Lawyers?

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I love the Superbowl. I couldn’t give a toss about football. I am there for the snacks, the snacks and more snacks. And Rihanna (congrats, Mama!). And the ADS! Every year, we ad lawyers measure our worth by how many Superbowl...more

Seyfarth Shaw LLP

2023 Super Bowl Auto Ads: Is There a Hidden Message?

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Super Bowl LVII saw a hobbled Patrick Mahomes lead the Kansas City Chiefs to a 38-35 victory over the Philadelphia Eagles. In addition to an entertaining halftime show by Rihanna, the Super Bowl is a marketing spectacle where...more

Fox Rothschild LLP

SB Commercial Debate 2023

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Would it even be the Super Bowl if there wasn’t a blog post asking about your favorite commercials? Are your top choices dictated by the product, the celebrity, or the content? Did you prefer the spoofs on something familiar...more

Seyfarth Shaw LLP

Staying in Bounds with Super Bowl® Advertising

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The Super Bowl is one of the most highly anticipated events in the world of sports, attracting millions of fans, advertisers, and sponsors from around the globe. Because of this, Super Bowl advertisements are plentiful both...more

Foster Garvey PC

Planning a Super Bowl Marketing Campaign? 5 Quick Tips for Staying in Bounds and Avoiding Disqualification

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With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Lerman Senter PLLC

Broadcasts and Promotions Related to the Super Bowl

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Super Bowl LVII (57) will be held on February 12, 2023 at State Farm Stadium in Glendale, Arizona. The NFL carefully protects its copyrights and trademarks. If your broadcast station plans to conduct promotions or contests...more

Foster Garvey PC

Sports & Entertainment Spotlight: Snoop Dogg’s Super Week for in the Metaverse and IRL (In Real Life) and DJ Steve Aoki Claims to...

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Welcome back to another installment of the “Sports & Entertainment Spotlight”! Where better to start this week than with last Sunday’s Super Bowl that lived up to its name on all fronts? Sure, the commercials were witty,...more

Seyfarth Shaw LLP

2022 Super Bowl Auto Ads: the EVolution is here!

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A star-studded Los Angeles Rams beat the Bengals 23-20 in Super Bowl LVI while another year of star-studded auto industry Super Bowl Ads confirm the EVolution is here. While Super Bowl regulars like Audi, Mercedes, and Ford...more

Greenberg Glusker LLP

Super Bowl Shuffle? Why You Didn’t See Cannabis Ads during the Big Game

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Why can sports gambling sites, beer and alcohol brands and crypto companies advertise during the Super Bowl when cannabis companies cannot? Greenberg Glusker’s Steve Stein, Alexa Steinberg and Priya Sopori, in this edition of...more

Venable LLP

Defending Against the Blitz: Examining the Legal Issues Surrounding Super Bowl Ads

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As the rest of us prepared for the Super Bowl by buying avocados to make guacamole, installing new big-screen TVs, and donning Ram/Bengal-themed face paint, select corners of corporate America are preparing for the biggest...more

Foster Garvey PC

Planning a Super Bowl- or Olympics-Themed Marketing Campaign? Quick Tips for Staying in Bounds and Avoiding Disqualification

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Super Bowl - With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by...more

Proskauer Rose LLP

Three Point Shot - June 2021

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Welcome to Three Point Shot, a newsletter brought to you by the Sports Law Group at Proskauer. Three Point Shot brings you the latest in sports law-related news and provides you with links to related materials. In this issue,...more

Seyfarth Shaw LLP

The Super Bowl's Auto Ads: What They Tell Us About the Industry

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In a season filled with unprecedented challenges, some things stayed the same: Tom Brady leading his team to victory and an unprecedented 7th Super Bowl title....more

Foster Garvey PC

Planning a Super Bowl-themed Marketing Campaign? 5 Tips for Staying In Bounds

Foster Garvey PC on

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Weintraub Tobin

Football, Beer, And Court Fights

Weintraub Tobin on

When it comes to football, I am a huge fan and love watching games on TV. However, I do not typically pay attention to the commercials during games, with one major exception: the Super Bowl. Like most everyone, I am always...more

Fox Rothschild LLP

Is Super Bowl Advertising Worth It?

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This is one we wonder year after year. The International Business Times reports that a 30-second ad for this year’s Super Bowl will run you $5.6 million (a $400,000 increase from last year), and that some companies opt for...more

Manatt, Phelps & Phillips, LLP

Pepsi Scores Dismissal Of Copyright Dispute Over Super Bowl Ad

An advertising agency lost its attempt to bring copyright infringement and breach of contract claims against Pepsi after the beverage giant rejected its Super Bowl ad pitch....more

Orrick - Trade Secrets Group

From Corn-Gate to You-Stole-My-Trade-Secrets-Gate (Maybe): Defendant Beer Maker Moves to Add a Counterclaim for Trade Secrets...

MillerCoors (beer maker of Coors Light and Miller Lite) and Anheuser-Busch (“AB”) (competing beer maker of Bud Light) have been embroiled in a contentious federal district court litigation in the W.D. of Wisconsin since March...more

Fox Rothschild LLP

Commercials, Commercials, Commercials!

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From beer to snacks to cars to tech, we love them all. Or, we love judging them all. Each year, we tune in to see which companies—both the old staples and the new blood—will shell out the cash for a Super Bowl ad. ...more

Husch Blackwell LLP

Food & Ag Weekly Round-Up: January 2019 #5

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The Lexington Herald Leader reported on the development of a strain of hemp without THC. The St. Louis Post-Dispatch discussed a law suit by Darden Restaurants against the chicken industry. The Business Insider...more

Manatt, Phelps & Phillips, LLP

Dodge Fumbles Super Bowl Ad

Another year, another Super Bowl ad controversy. This year, viewers took issue with a commercial for Dodge Ram trucks that aired during the second quarter of the Super Bowl and included a voice sample of Dr. Martin Luther...more

Blattel Communications

Reflections on Super Bowl Marketing Moments

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Another Super Bowl (and epic mass media marketing event) is in the books and the Philadelphia Eagles are Super Bowl champions for the first time in franchise history. The game was a nail-biter and Blattel Communications even...more

Dorsey & Whitney LLP

About that Dodge Super Bowl Ad

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Did you catch that Dodge commercial everyone is talking about with the Rev. Dr. Martin Luther King Jr. voiceover? Many viewers took to Twitter last night to express their belief that the use of the speech to sell trucks was...more

Fox Rothschild LLP

That Time Of Year

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It was that time of year again—when everyone looks forward to watching commercials and debating which companies hit and which companies missed. Yes, Super Bowl LII happened yesterday and there was no shortage of funny, sad,...more

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