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Trademarks › Olympics

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® – August 2024: Where, What, and How – Trademarks & the Olympic Games (Part 3)

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

Part 3: HOW - The 2024 Summer Olympic Games have ended, the 2024 Summer Paralympic Games have begun, and this article brings to a close our three-part series on Trademarks & the Olympic Games. In June, we reviewed from where...more

Foley & Lardner LLP

Gold Medal Intellectual Property: Copyrights and Trademarks at the Olympics

Foley & Lardner LLP on

With around 3 billion people tuning in to each Olympic Games, and Paralympic Games viewership on the rise, the Olympics are some of the most widely watched televised events in the world. Athletes are not the only focus of...more

Erise IP

What’s Trending in Trademarks, July 2024: Suit Against Prime Hydration Puts Unique Olympic Trademark Law on Display; Are Two...

Erise IP on

Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about: Suit...more

Weintraub Tobin

The Briefing: IOC Goes For Gold In Trademark Suit Over Logan Paul - Kevin Durant Sports Drink

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Weintraub attorneys Scott Hervey and Jessica Marlo explore the US Olympic Committee's lawsuit against Prime Hydration, co-founded by Logan Paul, for using Olympic trademarks in their ad campaign with Kevin Durant. Discover...more

Weintraub Tobin

The Briefing: IOC Goes For Gold In Trademark Suit Over Logan Paul - Kevin Durant Sports Drink (Podcast)

Weintraub Tobin on

Weintraub attorneys Scott Hervey and Jessica Marlo explore the US Olympic Committee's lawsuit against Prime Hydration, co-founded by Logan Paul, for using Olympic trademarks in their ad campaign with Kevin Durant. Discover...more

Kaufman & Canoles

K&C Sports & Entertainment Law Weekly Roundup - July 2024 #5

Kaufman & Canoles on

The Pennsylvania Supreme Court has granted a limited appeal in Pittsburgh’s challenge to a Pennsylvania court ruling that the city’s tax on visiting athletes and performers is unconstitutional. ...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® – July 2024: Where, What, and How – Trademarks & the Olympic Games (Part 2)

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

Part 2: WHAT - Last month, we reviewed where the U.S. Olympic & Paralympic Committee (USOPC) derives its trademark rights—if you missed last month’s article, catch up here: June 2024 Article. This month, we are exploring...more

Knobbe Martens

Olympics Advertising – Don’t be Ambushed by Rule 40

Knobbe Martens on

The Olympics are coming! Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the rules and make sure they...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® – June 2024: Where, What, and How – Trademarks & the Olympic Games (Part 1)

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

Part 1: WHERE - Like the rest of the world, we will have our eye on Paris this summer, breaking down trademark issues associated with the Olympic Games in a three-part series. Over the course of the next three months, we...more

Lerman Senter PLLC

Broadcasts and Promotions Related to the 2024 Summer Olympic Games

Lerman Senter PLLC on

The Summer Olympic Games will begin on July 26, 2024 in Paris, France. The International Olympic Committee (IOC) and the United States Olympic & Paralympic Committee (USOPC) carefully protect Olympic trademarks and...more

Hogan Lovells

Foul play - first enforcement of Italian Decree on ambush marketing

Hogan Lovells on

On 19 April 2022, the first-ever decision based on Italian Law Decree No. 16/2020 – regulating ambush marketing – was issued. It fined the multinational e-commerce company Zalando SE ("Zalando") for an ambush marketing...more

Foster Garvey PC

Sports & Entertainment Spotlight: Speedo Drops Russian Olympian Swimmer Evgeny Rylov's Sponsorship for Supporting Vladimir Putin,...

Foster Garvey PC on

Welcome back to the "Sports & Entertainment Spotlight." We’re just one week into March Madness, and already my predictions from last week are coming to fruition (if only I had the same luck picking winners of the games...more

Foster Garvey PC

Planning a Super Bowl- or Olympics-Themed Marketing Campaign? Quick Tips for Staying in Bounds and Avoiding Disqualification

Foster Garvey PC on

Super Bowl - With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by...more

Weintraub Tobin

Bonus Olympic Podcast: The Briefing by the IP Law Blog - IOC Gets Gold in Trademark Enforcement

Weintraub Tobin on

In this bonus episode of the Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss the stringent trademark enforcement protection for Olympic symbols, words, and phrases as well as recent lawsuits that have...more

Weintraub Tobin

Bonus Olympic Episode: The Briefing by the IP Law Blog - IOC Gets Gold in Trademark Enforcement

Weintraub Tobin on

In this bonus episode of the Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss the stringent trademark enforcement protection for Olympic symbols, words, and phrases as well as recent lawsuits that have...more

Smart & Biggar

Playing with Fire? Ambush marketing and the Olympic Games

Smart & Biggar on

The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a little different than...more

Manatt, Phelps & Phillips, LLP

Looking Ahead to Tokyo 2020

Manatt, Phelps & Phillips, LLP on

Summer 2020 may seem like a long way off, but advertisers are starting to consider the opportunities—and challenges—presented by the upcoming Tokyo Olympic and Paralympic Games....more

Hogan Lovells

German courts set advertising stage for the 2020 Olympic Games in Tokyo

Hogan Lovells on

Although the opening ceremony of the next Olympic Games in Tokyo is still more than a year away, recent decisions of the German courts are already preparing the stage for commercial and advertising activities evolving around...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Caution: Olympic Marks Ahead Staying In-bounds with the U.S. Olympic Comittee

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

Beginning February 9th, the eyes of those interested in athletic endeavor and spectacle will turn to Pyeong Chang for the 2018 Winter Olympic Games. As a brand owner, it is tempting to get caught up in and exploit the...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - January 2018

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

January marks the 50th issue of Sterne Kessler's MarkIt to Market® newsletter. This issue discusses Olympic marks ahead of the upcoming winter games, covers new protection for certification marks in the EU, provides an update...more

Dorsey & Whitney LLP

Let the Games Begin – Let Marketers Beware!

Dorsey & Whitney LLP on

You’ve heard it before and you’ll hear it again – Stay away from any advertising or promotional ideas that suggest authorization, sponsorship or an official connection to the Olympics. This means not using the Olympic Rings...more

Kelley Drye & Warren LLP

Be Careful When Marketing Around the Olympics

Kelley Drye & Warren LLP on

As consumers get ready to watch the 2018 Winter Olympic Games, some companies are getting ready to capitalize on the public enthusiasm. Many marketers want to incorporate Olympics-related themes – ranging from overt mentions...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

USA! USA! USA!

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When members of Team USA walked into the 2016 Olympic Opening Ceremony wearing uniforms embroidered with the letters "USA," the uniforms did more than just designate the team members' identity as representatives of the USA....more

Manatt, Phelps & Phillips, LLP

Advertising Law - August 2016 #3

Manatt, Phelps & Phillips, LLP on

ANA, 4As Battle Over Transparency Guidance - Two industry groups are engaging in a public battle over transparency. The dispute began when a joint task force was formed between the American Association of...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to MarketTM - August 2016

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The August 2016 issue of Sterne Kessler's MarkIt to MarketTM newsletter explores the guidelines surrounding claims of "Made in the USA" and the use of scents to build strong brand identities. ...more

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