News & Analysis as of

User-Generated Content Content Marketing

Good2bSocial

Ways To Find External Sources For Your Law Firm’s Content

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In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more

Legal Internet Solutions Inc.

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

Good2bSocial

How to Grow a Podcast Audience in 9 Easy Steps for Law Firms

Good2bSocial on

Podcasting has become an increasingly popular medium for law firms to share their expertise, connect with clients, and build their brands. However, growing a podcast audience can be challenging. Here are nine easy steps to...more

Good2bSocial

Content Marketing for Law Firms: The Different Types of Content You Should be Creating in 2024

Good2bSocial on

Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more

Vondran Legal

YouTube enables Remix on short videos, but is it wise to use 3rd party audio?

Vondran Legal on

As a YouTube creator myself (check out my popular legal information channel here), I have recently come to post "short" videos. These are videos under one minute, where I usually post them as a "teaser" and post a link to...more

Firesign | Enlightened Legal Marketing

Your Brand in Action: Building Authority with Data

The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market]. But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more

Good2bSocial

Content Marketing for Law Firms: The Different Types of Content You Should be Creating in 2023

Good2bSocial on

Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more

Good2bSocial

The Law Firm Guide to Video Marketing on Social Media

Good2bSocial on

Video presents the most opportunity for today’s marketers. Need some proof? 94% of video marketers say video has helped increase user understanding of their product or service, and 84% of marketers say video has helped them...more

Hahn Loeser & Parks LLP

Blame it on the Algorithm

Gonzalez v. Google tests the limits of protection given to internet media platforms where third-party content promoted on their websites allegedly leads to violent conduct and legal damages. The World Wide Web was only a few...more

Legal Internet Solutions Inc.

23 in ‘23

Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more

Good2bSocial

11 Tactics for Law Firm Content Marketing

Good2bSocial on

Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items can make the right statement for your firm? What will promote your firm effectively? Review these types of...more

Morrison & Foerster LLP

Online Harm, Hate and Illegal Content: UK Adds to Online Safety Bill

The UK government has introduced its Online Safety Bill to Parliament. The new Bill was amended at the last minute to include new online offences and greater obligations on technology providers to do more to prevent “harmful...more

International Lawyers Network

Turning "What You Say About What You Do" Into Connections

Also known as “How to Translate Content Marketing into Relationship Marketing” without using the big scary words that will make you run away from this post before you read it. Remember the good old days when we just did a...more

Jackson Walker

Managing Your Online Content and Website

Jackson Walker on

A SURVEY OF PRIVACY, COPYRIGHT, AND TRADEMARK ISSUES - Today, even Elvis has a Facebook page, Instagram2 and Google+ accounts, a Twitter handle, a Pinterest board, and a mobile app. The Internet and the mobile...more

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