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Good2bSocial

Optimizing Social Media for Law Firms: What Content to Post on Each Platform

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In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more

Good2bSocial

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

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SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more

Good2bSocial

Understanding Social Media Metrics For Your Law Firm

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Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in...more

Good2bSocial

10 Common LinkedIn Video Mistakes

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Have you made video a part of your LinkedIn marketing strategy? If not, it’s time to, because LinkedIn users are 20x more likely to re-share a video post. Video has become a crucial part of a comprehensive digital marketing...more

Good2bSocial

22 Legal Marketing Statistics for 2022

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This year, we’ve studied and ranked America’s top 200 law firms on their usage and adoption of social media and digital channels to extend thought leadership messages in our annual whitepaper, The Social Law Firm Index. As it...more

Good2bSocial

A Beginner’s Guide to Marketing Law Firms With Online Events

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Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out there is...more

Legal Internet Solutions Inc.

Three Things: Tips + Tricks to Up Your Social Media Game

Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more

Good2bSocial

The Ultimate Guide to TikTok for Law Firms

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With 1 billion users today, and growth by 142% in 2021, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the social...more

Good2bSocial

Law Firm Social Media Strategy: The Ultimate Checklist

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Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible....more

Good2bSocial

Social Media for Lawyers: 10 Ways to Build Trust

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In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

Good2bSocial

The Benefits of Online Advertising for Online Law Firm Marketing

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For many lawyers, the mere suggestion that their firm should utilize online advertising is spine-tingling, and for a good reason. Even law firms with robust media budgets shudder at the thought of allocating funds to online...more

Good2bSocial

The Best Times for Legal Marketers to Post on Social Media

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All social media posting is not created equal. The content of your posts, the makeup of your audience, and other factors – like timing – can make a big difference in your online awareness and engagement. Data has shown that...more

Legal Internet Solutions Inc.

Choosing the Right Social Media Platform

March 15, 2022 | Blog Hi, everyone. I’m Kristyn Brophy, Director of Client Strategy at LISI, where we help lawyers, law firms, and legal service professionals excel in their marketing initiatives and strategy. Today, I want...more

Legal Internet Solutions Inc.

22 in ‘22

I’m not one for “manifesting things into the universe” or vision-boards and such. But writing these goals lists every year seems to help me stay on track and make things happen. And after 57% growth at LISI in 2020 and 62%...more

Bass, Berry & Sims PLC

Privacy Perils: When Sharing Isn’t Caring

Helpful Privacy Tips When Working from Home - It is a reasonably safe assumption that extended WFH will lead to increased TOSM (Time On Social Media). Unfortunately, when it comes to social media use protecting private...more

Morrison & Foerster LLP - Social Media

Social Links: IoT Causes Web Outage; YouTube Makes Endorsement Disclosure Convenient; NFL’s Social Media Policy Imposes Fines

The Internet of Things is apparently to blame for the Web outage that paralyzed the online world earlier this month. Justin Timberlake took down his “ballot selfie” from Instagram after Tennessee authorities made clear...more

Morrison & Foerster LLP - Social Media

Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use

Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition? “Spam King” gets 30 months in jail for sending 27 million messages....more

Robins Kaplan LLP

Social Media and Practice: Questions Attorneys Should Ask Now

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Social media users number in the billions. Facebook counts over 1.4 billion users, LinkedIn has 347 million members, Instagram has 300 million, Twitter has nearly 290 million, and YouTube reports more than a billion users....more

Akerman LLP - HR Defense

The e-Workplace: Balancing Employer and Employee Rights

Facebook. Twitter. LinkedIn. YouTube. Blogs. Email. Texts. Social media and the “E-Workplace” have become a fact of life for all employers. Companies have learned that these social media sites can be powerful marketing tools,...more

Thomas Fox - Compliance Evangelist

Social Media Week Part V – Tools and Apps for the Compliance Practitioner

To conclude this week’s posts, I wanted to list some of the more prevalent social media tools, explain what they are and how you might use them in a compliance program. (As usual I got carried away so this series will...more

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