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Advertising News & Analysis - April 18, 2013

In this issue: - FTC Chairwoman Addresses AAF’s Advertising on the Hill Day, Provides Broad Guidance - Bringing a Legal Challenge? Expect One in Return - NAD Says Doctor-Recommended Claims Need a Second...more

Newsletter of the Advertising, Marketing & Media Practice Group of Manatt, Phelps & Phillips, LLP

IN THIS ISSUE: *FTC Wants Tighter Rules for Celebrity Endorsements *High Court Green-Lights “Light” Cigarette Cases *FTC Shutters Scareware Scams *Drug Makers Will Stop Certain DTC Ads Please see full newsletter...more

Newsletter of the Advertising, Marketing & Media Practice Group of Manatt, Phelps & Phillips, LLP

IN THIS ISSUE: *Motrin Ad Gives Moms a Headache *Spam Response Rate Is Low, but Still Worth the Effort *Targeted Ad Service Sued for Privacy Violations *Court Stops Sale of Keystroke Tracking Software *Microsoft...more

Newsletter of the Advertising, Marketing & Media Practice Group of Manatt, Phelps & Phillips, LLP

IN THIS ISSUE: *States May Target Marketers in Downturn *ConsumerAffairs.com Faces Defamation Lawsuit *Europe Wants Faster Purge of Online Data *Do Not Call List Made Permanent *New York Passes Internet Tax...more