Advertising Law Newsletter - January 06, 2011


In this issue: Challenging Competitors’ Comparative Advertising; Dietary Supplements 2011: What to Expect Inside the Beltway and Beyond; 24th National Advanced Forum on Advertising Law; Consumer Protection Conference; Sweepstakes and Promotions Law: Comprehension and Compliance; and Advanced Legal Summit on Food & Beverage Marketing & Advertising.

Excerpt from Challenging Competitors’ Comparative Advertising:

Ad wars escalated in 2010 and the trend will likely continue this year. How can companies effectively protect their brands? Manatt partner Chris Cole will present an in-depth overview of the issues and options in a webinar session, “Challenging Competitors’ Comparative Advertising,” to be held on January 11, 2011, from 1:00 – 2:30 p.m. EST.

Chris and his fellow panelists will discuss the pros and cons of various strategies for challenging a competitor’s false advertising, using case studies to demonstrate the tactics companies have employed in confronting competitor claims that are potentially false or misleading.

Please see full publication below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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