In this issue: Challenging Competitors’ Comparative Advertising; Dietary Supplements 2011: What to Expect Inside the Beltway and Beyond; 24th National Advanced Forum on Advertising Law; Consumer Protection Conference; Sweepstakes and Promotions Law: Comprehension and Compliance; and Advanced Legal Summit on Food & Beverage Marketing & Advertising.
Excerpt from Challenging Competitors’ Comparative Advertising:
Ad wars escalated in 2010 and the trend will likely continue this year. How can companies effectively protect their brands? Manatt partner Chris Cole will present an in-depth overview of the issues and options in a webinar session, “Challenging Competitors’ Comparative Advertising,” to be held on January 11, 2011, from 1:00 – 2:30 p.m. EST.
Chris and his fellow panelists will discuss the pros and cons of various strategies for challenging a competitor’s false advertising, using case studies to demonstrate the tactics companies have employed in confronting competitor claims that are potentially false or misleading.
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