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New FTC Guidelines for Promoting Products on Social Media

Social media can be used in a multitude of ways for savvy brands to promote their products. A popular approach is providing “celebrity bloggers” with free or discounted items in exchange for a picture, post, tweet or...more

There’s No Such Thing As a Free Sample

Social media allows users to effortlessly communicate globally with nothing more than a few keystrokes. Advertisers have harnessed the power of social media bloggers and incorporated it as a key component of their...more

Proposed California Bar Opinion Seeks to Clarify Advertising Rules for Lawyer Blogs - California Joins Growing Number of States in...

There has been some confusion in recent years regarding how state disciplinary boards would – or should – treat lawyer and law firm blogs. While commentators and ethics boards have generally agreed that comments by a blogging...more

Status Updates - February 2015 #4

Blawg rules. The California State Bar has issued an opinion outlining the circumstances under which an attorney’s blog would be subject to the requirements of the California State Bar Act’s Rules of Professional Conduct...more

Gavel to Gavel: It all ads up

‘Tis the season for post-holiday sales and New Year’s resolutions. Businesses may be working a little harder to lure consumers, and that means more advertising. Originally published in The Journal Record - January 2,...more

(F)blogs in the fashion industry, what issues?

Flogs (or fake blogs) are a type of business that is very common especially in the fashion sector where some bloggers have become real stars, but their practice might lead to potential legal issues which both fashion...more

Corporate Blogs: A Smarter Choice for Executive Social Media Presence

Rather than asking whether your executives should or should not use social media, the more relevant question is this: Can your executives capture the advantages of digital communications without opening themselves up to the...more

Marketing of Legal Sevices and Lawyer's Business Plans For Dummies

The time has long passed for lawyers to stop gnashing their teeth and donning sack cloth and ashes because the clients aren’t queued up at the door pleading for lawyers to handle their work and pleading with these lawyers to...more

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