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6 Tips for Starting Your Firm’s Podcast Adventure

Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more

Good2bSocial

Important Attorney Lead Generation Tactics

Good2bSocial on

We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now accomplished online. There is...more

Good2bSocial

13 Attorney Marketing Tactics that Work

Good2bSocial on

There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan...more

Saiber LLC

Social Media Influencers Beware!

Saiber LLC on

In Petunia Products, Inc. v. Rodan & Fields, LLC and Molly Sims, the United States District Court for the Central District of California held that a social media influencer - a person “presumed to have the power to affect the...more

Holland & Knight LLP

Key Takeaways from FTC's "Disclosures 101 for Social Media Influencers"

Holland & Knight LLP on

The Federal Trade Commission (FTC) released a new publication titled "Disclosures 101 for Social Media Influencers" on Nov. 5, 2019. The publication, which was accompanied by an informational video, underscores the...more

Dorsey & Whitney LLP

Advertising Standards Authority Rules That Instagram Post Contained Inadequate Disclosure

Dorsey & Whitney LLP on

A recent ruling of the Advertising Standards Authority (ASA) in the U.K. highlights the global crackdown on sponsored posts that do not make clear that they are advertising. A complaint was filed with the ASA about an...more

Buchalter

New FTC Guidelines for Promoting Products on Social Media

Buchalter on

Social media can be used in a multitude of ways for savvy brands to promote their products. A popular approach is providing “celebrity bloggers” with free or discounted items in exchange for a picture, post, tweet or...more

Sheppard Mullin Richter & Hampton LLP

There’s No Such Thing As a Free Sample

Social media allows users to effortlessly communicate globally with nothing more than a few keystrokes. Advertisers have harnessed the power of social media bloggers and incorporated it as a key component of their...more

Holland & Knight LLP

Proposed California Bar Opinion Seeks to Clarify Advertising Rules for Lawyer Blogs - California Joins Growing Number of States in...

Holland & Knight LLP on

There has been some confusion in recent years regarding how state disciplinary boards would – or should – treat lawyer and law firm blogs. While commentators and ethics boards have generally agreed that comments by a blogging...more

Morrison & Foerster LLP - Social Media

Status Updates - February 2015 #4

Blawg rules. The California State Bar has issued an opinion outlining the circumstances under which an attorney’s blog would be subject to the requirements of the California State Bar Act’s Rules of Professional Conduct...more

McAfee & Taft

Gavel to Gavel: It all ads up

McAfee & Taft on

‘Tis the season for post-holiday sales and New Year’s resolutions. Businesses may be working a little harder to lure consumers, and that means more advertising. Originally published in The Journal Record - January 2,...more

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