She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Legally Contented podcast
Blogging made him both the Pope and the Tom Hanks of D&O insurance - Legally Contented Podcast
This Am Law 150 partner's niche blog helped him build a seven-figure book of business - Legally Contented Podcast
On Her Shoulders Podcast Season 2, Episode 5: Life with Intentional Adventures (w/ Brenda McDearmon)
What it takes to be a corporate COO, mother, blogger, and leader with Sigalle Barness of Lawline: On Record PR
Stealth Lawyer: Zach Abramowitz, 'Blogcaster'
Survey: Firms With Blogs Grow Revenue Faster
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Thinking of Blogs As Marketing First is the Biggest Mistake in Legal Blogging
How GCs Use Social Media to Hire Law Firms
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more
We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now accomplished online. There is...more
There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan...more
In Petunia Products, Inc. v. Rodan & Fields, LLC and Molly Sims, the United States District Court for the Central District of California held that a social media influencer - a person “presumed to have the power to affect the...more
Social media can be used in a multitude of ways for savvy brands to promote their products. A popular approach is providing “celebrity bloggers” with free or discounted items in exchange for a picture, post, tweet or...more
Social media allows users to effortlessly communicate globally with nothing more than a few keystrokes. Advertisers have harnessed the power of social media bloggers and incorporated it as a key component of their...more
Blawg rules. The California State Bar has issued an opinion outlining the circumstances under which an attorney’s blog would be subject to the requirements of the California State Bar Act’s Rules of Professional Conduct...more
‘Tis the season for post-holiday sales and New Year’s resolutions. Businesses may be working a little harder to lure consumers, and that means more advertising. Originally published in The Journal Record - January 2,...more