News & Analysis as of November 10, 2024

Content Marketing

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

The Power of Email Marketing in Demand Generation for Law Firms

Good2bSocial on 8/14/2024

Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

Good2bSocial on 4/2/2024

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Should Law Firms Use AI for Social Media?

Good2bSocial on 3/25/2024

In an increasingly digital world, it’s impossible to ignore the profound impact of social media on businesses, and law firms are no exception. The ability to connect with clients, showcase expertise, and even attract new...more

The ethics of lawyers using ghostwriters to write marketing content

Copo Strategies + Law Firm Editorial Service on 11/29/2022

Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process....more

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Business Development › Ethics › Content Marketing

The Power of Email Marketing in Demand Generation for Law Firms

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

Should Law Firms Use AI for Social Media?

The ethics of lawyers using ghostwriters to write marketing content

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