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How a Lawyer Can Start a Successful LinkedIn Group (Part 1 of 3)

While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more

Attorneys: Provide Value and Build Relationships with Content Curation

So, you’ve got your LinkedIn profile complete. You may have even signed up for Twitter. You know you need to continue to build your online presence – it’s impossible to get face time with past, current and prospective...more

The Importance of Strong Social Allies

Now, more than ever, it’s important to have strong allies on social networks. A few years ago when social networks were relatively young, it was easier to stand out. Slap a “follow me on LinkedIn/Twitter/Facebook” at...more

Social Business ROI – Start with your employees

Add it to the list! ROI is quickly becoming an overused buzzword in corporate settings. However, whenever you make an investment in a business tool, whether it is actual dollars spent or simply your time, it is important to...more

Three Simple Ways to Connect

“Which button do I push on LinkedIn for business development?” The chief marketing officer of a major law firm described to me fielding this question recently. Originally published in The National Law Journal on May...more

The Lawyer’s Guide to the Perfect LinkedIn Status Update

As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for...more

Legal Business Development: GCs Are Using Social Media to Hire Law Firms

GCs are using social media to hire law firms. Could it be? The answer is YES according to John Cory, the founder of GreenTarget. ...more

Targeting your ideal client via LinkedIn

There used to be a time when layers of secretaries and executive assistants insulated decision-makers against strangers, including peddlers of services. It was hard to position yourself to meet and impress the boss. Social...more

Social networks do not deliver more leads than search engines

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more

LinkedIn won’t help most lawyers

Originally published in The National Law Journal on March 4, 2013 In the movie Rudy, we get to know a young man with all the ambition in the world to play ­football for the University of Notre Dame. He is...more

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