News & Analysis as of

How to Make Clients Smile

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we...more

Of Soccer Balls and Social Media

What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation....more

And an Associate Shall Lead Them …

There’s no point in connecting to the other lawyers in your firm on LinkedIn, right? I mean, you already know them. Wrong. LinkedIn.com, the premier social network for professionals across the world, isn’t just about...more

The Roundup: Last Week’s Recommended Reading

From Around the Web - Widening the Net: Solo and small firm lawyers are doing the same marketing activities week after week. But they’ll need to expand efforts if they want their firms to actually grow. (Solo Practice...more

Legal Business Development: Are You Running a “Feast or Famine” Practice?

Are you running a “feast or famine” practice? If you are overwhelmed with work and have no time to develop business… then when you’re finished with the work at hand there is nothing on the horizon… THAT my friend is a feast...more

Lawyers and Social Media: Ethical Considerations, Problems and Pitfalls

Social media provides an extraordinary means not only to communicate and share information, but also to obtain information that may lead to incriminating, exculpatory and impeachment evidence for use in discovery and at...more

Is Twitter dying? My response to @adamsmitheq

“It’s not you, it’s me.” This classic line has been used for years to let a soon-to-be-ex-girlfriend down easy. For the last few years, law firm use of LinkedIn has absolutely exploded. Yet Twitter usage is still in the...more

Where LinkedIn Accounts Go To Die

This morning my friend Michelle Golden posted the story about an individual named Heather Bussing that deleted her LinkedIn account because she disagreed with the terms of services. You can see the entire post here: Why I...more

LinkedIn Makes Finding Alumni Easy

For years me I’ve been encouraging professionals to connect with alumni from their law schools as well as the universities where they attended undergrad. LinkedIn has now made significant changes to the way they organize...more

How a Lawyer Can Start a Successful LinkedIn Group (Part 1 of 3)

While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more

The Importance of Strong Social Allies

Now, more than ever, it’s important to have strong allies on social networks. A few years ago when social networks were relatively young, it was easier to stand out. Slap a “follow me on LinkedIn/Twitter/Facebook” at...more

Social Business ROI – Start with your employees

Add it to the list! ROI is quickly becoming an overused buzzword in corporate settings. However, whenever you make an investment in a business tool, whether it is actual dollars spent or simply your time, it is important to...more

Three Simple Ways to Connect

“Which button do I push on LinkedIn for business development?” The chief marketing officer of a major law firm described to me fielding this question recently. Originally published in The National Law Journal on May...more

The Lawyer’s Guide to the Perfect LinkedIn Status Update

As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for...more

Legal Business Development: GCs Are Using Social Media to Hire Law Firms

GCs are using social media to hire law firms. Could it be? The answer is YES according to John Cory, the founder of GreenTarget. ...more

Targeting your ideal client via LinkedIn

There used to be a time when layers of secretaries and executive assistants insulated decision-makers against strangers, including peddlers of services. It was hard to position yourself to meet and impress the boss. Social...more

Social networks do not deliver more leads than search engines

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more

LinkedIn won’t help most lawyers

Originally published in The National Law Journal on March 4, 2013 In the movie Rudy, we get to know a young man with all the ambition in the world to play ­football for the University of Notre Dame. He is...more

Start Your Own LinkedIn Group

Coaching for LawyersWatch Your Practice Grow! I always tell clients that networking is one of the best ways to get new business and grow your law practice. And, there's is no better online platform to network than...more

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