Client Biz Dev: You're Doing It Wrong
Onsite SEO Tip #10 - Google Authorship for Lawyers
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
Skype is a Powerful Client Communication Tool for Lawyers—David Haenel
Stealth Lawyer: Keisha DePaz, Greeting Cards Maker
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Deloitte: Turnarounds and Democracy Don't Mix
Zimmermann: Up to 20% of AmLaw 200 "Badly Weakened"
How Lawyernomics 2013 Will Examine “The Business of Law”
Onsite SEO Tip #7 - 301 Redirects for Law Firm Websites
Onsite SEO tip #6 - Optimized Images for Law Firms
Lawyers Must Show Personality if They Want to Stand Out—Karen Koehler
Collaborating with Branded Networks Presents a Number of Opportunities for Lawyers
Thinking of Blogs As Marketing First is the Biggest Mistake in Legal Blogging
Onsite SEO Tip #4 - Optimized Title Tags for Lawyers
Survey: Law Firms Must Change, But Don't Know How
Onsite SEO Tip #2 - Improving Your Law Firm's Website Speed
Veterans' Issues and How They May Impact Your Practice
As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for...more
GCs are using social media to hire law firms. Could it be? The answer is YES according to John Cory, the founder of GreenTarget. ...more
There used to be a time when layers of secretaries and executive assistants insulated decision-makers against strangers, including peddlers of services. It was hard to position yourself to meet and impress the boss. Social...more
There are many reasons why lawyers and law firms should use LinkedIn. By using LinkedIn you can connect with potential clients through organic search, increase brand recognition, employ targeted pay per click advertising, and...more
Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more
In this video I show lawyers how to optimize their home profile feed on LinkedIn to reduce irrelevant comments so that they only receive the updates important to them....more
This is a video walk-through of how to join relevant LinkedIn groups to join for your law firm. It also includes 6 reasons why you should join LinkedIn Groups....more
This is a video walk through of how to create a LinkedIn group for your law firm. It is a step by step process. It also discusses why you should setup group rules and check your group settings to enable discussions from...more
This is a step by step video tutorial on how to create a personal profile on LinkedIn for lawyers. It starts with the registration and continues with how to complete the profile. There are few important optimization tips...more
This is a video tutorial of how to create a LinkedIn company profile for your law firm. It is a step by step process offering tips and suggestions a long the way. It also briefly describes some of the benefits of creating a...more
Originally published in The National Law Journal on March 4, 2013 In the movie Rudy, we get to know a young man with all the ambition in the world to play football for the University of Notre Dame. He is...more
Coaching for LawyersWatch Your Practice Grow! I always tell clients that networking is one of the best ways to get new business and grow your law practice. And, there's is no better online platform to network than...more
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