News & Analysis as of

Ethical Rules for Social Media Gain Clarity

On March 10, 2015, the New York County Lawyers Association ("NYCLA") weighed in on the ethical implications for lawyers who use social media websites for professional self-promotion. In Formal Opinion 748, NYCLA addressed the...more

Ten Quick Ways to Build Your Network

There is one rule for LinkedIn: Don’t connect with total strangers — unless they seem interesting, have the potential to turn into clients or could serve as referrals sources. Research by Kredible Technologies Inc. suggests...more

Here’s Your To-Do List for LinkedIn

“I’m a creature of routine,” a successful law firm partner told me. “If I only had a list of things to do on LinkedIn, I know I could get those tasks completed on a daily basis. I just don’t know what to do.” OK. Here...more

Your Checklist for Twitter Success

Social-media tools are easy to use. Changing our old behaviors can prove more difficult. To help lawyers make tools like LinkedIn and Twitter work for them and their practices, I’ve put together checklists — daily steps you...more

10 Steps to an Outstanding LinkedIn Profile

LinkedIn is an excellent marketing tool for lawyers. Here’s how to make your LinkedIn profile—your first impression there—as effective as it can be....more

Social Media (Not) for Zombies

Countless articles have been written about how professionals should strategically use social media to gain recognition and bring in business. But what about the completely mindless? You know—actual zombies. How would they use...more

Social Media for Attorneys: Good Business or Ethical Minefield?

Social media websites allow anyone — or more accurately everyone — to communicate and share ideas and opinions with a wide-ranging audience. Websites like Facebook, Twitter, YouTube and LinkedIn provide an extraordinary means...more

Should we offer our lawyers marketing training?

Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more

I Might Have To Smack You If You Do This On LinkedIn

I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite....more

Lawyers Need to Drop the Hard Sell

“Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work,...more

Social Media Guide for Lawyers v.2.0: How-To Guide to Social Media Platforms: LinkedIn for Lawyers

LinkedIn is a business-oriented social networking site with a membership of more than 50 million professionals from around the world, representing 150 industries. LinkedIn serves as an online resumé, offers the ability to...more

How to Make Clients Smile

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we...more

Of Soccer Balls and Social Media

What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation....more

And an Associate Shall Lead Them …

There’s no point in connecting to the other lawyers in your firm on LinkedIn, right? I mean, you already know them. Wrong. LinkedIn.com, the premier social network for professionals across the world, isn’t just about...more

The Roundup: Last Week’s Recommended Reading

From Around the Web - Widening the Net: Solo and small firm lawyers are doing the same marketing activities week after week. But they’ll need to expand efforts if they want their firms to actually grow. (Solo Practice...more

Legal Business Development: Are You Running a “Feast or Famine” Practice?

Are you running a “feast or famine” practice? If you are overwhelmed with work and have no time to develop business… then when you’re finished with the work at hand there is nothing on the horizon… THAT my friend is a feast...more

Lawyers and Social Media: Ethical Considerations, Problems and Pitfalls

Social media provides an extraordinary means not only to communicate and share information, but also to obtain information that may lead to incriminating, exculpatory and impeachment evidence for use in discovery and at...more

Is Twitter dying? My response to @adamsmitheq

“It’s not you, it’s me.” This classic line has been used for years to let a soon-to-be-ex-girlfriend down easy. For the last few years, law firm use of LinkedIn has absolutely exploded. Yet Twitter usage is still in the...more

Where LinkedIn Accounts Go To Die

This morning my friend Michelle Golden posted the story about an individual named Heather Bussing that deleted her LinkedIn account because she disagreed with the terms of services. You can see the entire post here: Why I...more

LinkedIn Makes Finding Alumni Easy

For years me I’ve been encouraging professionals to connect with alumni from their law schools as well as the universities where they attended undergrad. LinkedIn has now made significant changes to the way they organize...more

How a Lawyer Can Start a Successful LinkedIn Group (Part 1 of 3)

While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more

Attorneys: Provide Value and Build Relationships with Content Curation

So, you’ve got your LinkedIn profile complete. You may have even signed up for Twitter. You know you need to continue to build your online presence – it’s impossible to get face time with past, current and prospective...more

The Importance of Strong Social Allies

Now, more than ever, it’s important to have strong allies on social networks. A few years ago when social networks were relatively young, it was easier to stand out. Slap a “follow me on LinkedIn/Twitter/Facebook” at...more

Social Business ROI – Start with your employees

Add it to the list! ROI is quickly becoming an overused buzzword in corporate settings. However, whenever you make an investment in a business tool, whether it is actual dollars spent or simply your time, it is important to...more

Three Simple Ways to Connect

“Which button do I push on LinkedIn for business development?” The chief marketing officer of a major law firm described to me fielding this question recently. Originally published in The National Law Journal on May...more

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