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The Market Leaders Podcast

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

JD Supra Perspectives

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

JD Supra Perspectives

Thought Leadership & Business Growth – Finding BD Opportunities in Your Firm's Reader Data

JD Supra Perspectives on

Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

JD Supra Perspectives

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

JD Supra Perspectives on

One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

JD Supra Perspectives

Successful Experience Management: It Takes a Village

JD Supra Perspectives on

The third in series of four articles about the successful implementation of Experience Management in a law firm, by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

The Dawn of Product Management in Legal

JD Supra Perspectives on

The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

Building a Product Roadmap on Your Experience Management Data Journey

JD Supra Perspectives on

Part one in a series of four articles about adopting and implementing experience management process and systems within your law firm....more

Passle

Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast

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In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more

The Market Leaders Podcast

Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne

In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the...more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

JD Supra Perspectives

Hiring Best-Fit Lawyers: Why AI Has Changed the Game on Firm Recruiting

JD Supra Perspectives on

Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more

The Market Leaders Podcast

Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They...more

JD Supra Perspectives

Capturing the Client Experience in AI

JD Supra Perspectives on

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

JD Supra Perspectives

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

JD Supra Perspectives on

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

JD Supra Perspectives

What is Branding Strategy and the Soul of a Brand?

JD Supra Perspectives on

To lay a foundation for business growth requires both emotional and rational dimensions. Paula Zirinsky explains....more

JD Supra Perspectives

Why Intentional Marketing Versus Traditional Marketing?

JD Supra Perspectives on

Intentional marketing is the strategic approach that aligns your brand’s messaging with deliberate actions, programs, and purpose-driven efforts. Paula Zirinsky explains....more

The Market Leaders Podcast

Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont

In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more

Copo Strategies + Law Firm Editorial Service

All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Legally Contented podcast

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 ...more

Lowenstein Sandler LLP

In the Room Where It Happens: A Conversation with Deirdre Stanley, Executive Vice President and General Counsel of The Estée...

In this episode of “Real Talk,” the hosts talk with Deirdre Stanley, Executive Vice President and General Counsel of The Estée Lauder Companies, about her career: how she decided to go in-house, her role in the merger between...more

JD Supra Perspectives

Driving Success: The Power of Strategic Planning and Marketing Roadmaps

JD Supra Perspectives on

A Marketing RoadMap can propel your business forward and get you on the road to real growth and profitability. Paula Zirinsky explains....more

Copo Strategies + Law Firm Editorial Service

The secrets of a prolific legal content creator - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

JD Supra Perspectives

Charting Paths to Inclusion: How Business Development Skills Drive Diversity in the Legal Profession

JD Supra Perspectives on

The time is now for legal leaders to invest in and prioritize the cultivation of business development skills among their attorneys as an integral component of their diversity and inclusion strategies....more

Legal Marketing Association (LMA)

LMA Mid-Atlantic Members Ask ChatGPT Their Most Pressing Questions

For fun, we asked LMA Mid-Atlantic members to ask ChatGPT something related to legal marketing. After ChatGPT’s answer, we asked for their reaction (in emoji and text form)....more

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