Today saw a key ruling by the Irish High Court which could have wide ranging implications in relation to a range of data use, targeted advertising and data transfers between Europe and the United States. The Irish data...more
Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and in-store sales) and enable...more
As many companies turn to cloud computing as a means of increasing accessibility and saving costs, you should consider a variety of risks which require thoughtful planning before moving your data to “the cloud.” Outsourcing...more