News & Analysis as of

Dot Com Disclosure Guide Advertising

Hinch Newman LLP

New FTC Action on Money-Making Opportunities and Earnings Claims Results in Big Civil Penalties

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Advertisers, beware. On January 13, 2023, the Federal Trade Commission announced that as a result of a Federal Trade Commission lawsuit, investment advice company WealthPress has agreed to a proposed court order that...more

McDermott Will & Emery

International News: Spotlight on Competition Law - September 2022

McDermott Will & Emery on

UNIQUE GUN-JUMPING CASE SANCTIONED BY FRENCH COMPETITION AUTHORITY - A new European gun-jumping decision, following the European Court of Justice 2022 Marine Harvest judgment, sends a very strong message to companies that...more

BakerHostetler

Dot Com Guideline Revisions Will Focus on Hyperlinks, Dark Patterns, the Metaverse and More

BakerHostetler on

It has been two weeks or so since the FTC announced that it is going to take a close look at whether and how to revise the Dot com Disclosure Guides. For those who are new to this, the dot com guides (technically and...more

Butler Snow LLP

More Followers, More (Potential Sponsorship) Problems – What Brands Should Keep In Mind When Sponsoring YouTube Gurus, Instagram...

Butler Snow LLP on

The FTC recently reviewed numerous Instagram posts by celebrities, athletes, and other social media influencers, and sent out more than 90 letters to those individuals to remind them to “clearly and conspicuously disclose...more

Manatt, Phelps & Phillips, LLP

Advertising Law -- May 03, 2013

Manatt and ERA to Lead Teleseminar on Compliance with FTC’s New Dot Com Disclosure Guides - The Federal Trade Commission’s long-awaited changes to its “Dot Com Disclosures” set forth a number of new directives,...more

Orrick, Herrington & Sutcliffe LLP

FTC Dot Com Disclosure Update: What's New for 2013

In March, the Federal Trade Commission issued updated advertising guidelines to take into account the challenges created by the rapid growth of mobile and online advertising platforms, particularly small screen size and other...more

BakerHostetler

The New FTC Dot Com Disclosures - the FTC Updates its Digital Advertising Guidelines for the Twitter and Facebook Age

BakerHostetler on

In what seems like a lifetime ago –and in the fast moving world of the Internet maybe it is – back in May 2000 the Federal Trade Commission issued “Dot Com Disclosures: Information about Online Advertising" to provide...more

JD Supra Perspectives

Social Media Law Report - Who Owns Your LinkedIn Account, FTC Guidance on Social Ads, More...

JD Supra Perspectives on

Our latest edition of the Corporate Law Report focuses on issues at the intersection of social media and the law: - Eagle v. Edcomm (aka: Who owns your LinkedIn account) - bringing social media charges against employees...more

Burns & Levinson LLP

New FTC Advertising Guidelines Are Worth a Review

Burns & Levinson LLP on

In a recent post, I discussed how a company could be liable for referencing a third-party’s unbiased endorsement if, unbeknownst to that company, the basis for the endorsement turned out to be unjustified. In another...more

Mintz - Privacy & Cybersecurity Viewpoints

FTC Finally Updates Its “.com Disclosures” – Welcome to the Small Screen

After rounds of comments and public workshops, the FTC has finally released an update to its digital advertising disclosure guidelines. The FTC first released guidance on digital advertising in 2000 and last May the FTC...more

Pillsbury - Internet & Social Media Law Blog

FTC Updates Mobile and Online Advertising Guidelines

On March 12th, the Federal Trade Commission issued a report updating its mobile and online advertising guidelines. The recently issued report was a follow-up to the year 2000 "Dot Com Disclosures" to address the marked...more

Davis Wright Tremaine LLP

FTC Releases Long-Awaited Update to its 2000 Dot Com Disclosures Guide

The Federal Trade Commission (“FTC”) has released its revised guidance on the principles of advertising disclosures in the online marketplace. Entitled “.com Disclosures,” the new guidance enhances the FTC’s earlier Dot Com...more

Morrison & Foerster LLP

FTC Updates Its “Dot Com Disclosures” with a Focus on Social Media Advertising

On March 12, 2013, the Federal Trade Commission (“FTC”) issued an update to its “Dot Com Disclosures” guide to advertisers on making effective online disclosures. In doing so, the FTC has driven home the points that: •...more

Foley Hoag LLP - Trademark, Copyright &...

Dot Com Disclosures 2.0: FTC Updates Online Disclosure Guidelines to Address Changes in Digital Advertising

Nearly thirteen years after issuing guidelines governing online advertising, the Federal Trade Commission (“FTC”) recently updated its so-called Dot Com Disclosures to take account of the many changes to the online world that...more

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