News & Analysis as of September 19, 2024

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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +

How to Craft a Forward-Looking Marketing and Business Development Strategy for Law Firms in 2024

Stefanie Marrone Consulting on 10/17/2023

Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more

New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law

Legal Marketing Association (LMA) on 1/27/2021

The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications....more

Successful Content Marketing During COVID-19 – 3 Takeaways for Legal Marketers

JD Supra Perspectives on 6/12/2020

Lance Godard with three strategic takeaways from a recent webinar on the state of law firm content marketing right now....more

Modern Law Firm Marketing: A Guide

Casetext on 8/30/2019

Your website is not the most important part of your marketing, and it’ll yield some of the slowest results. You should do it anyway. Crafting a good website – like all writing – forces you to think through big ideas. It’s...more

Eighty Percent of Your Firm's Lawyers Just Don't Want to Learn BD Skills

JD Supra Perspectives on 2/13/2019

It's time to abandon the failed force-them-to-comply philosophy in favor of identifying which of your firm's lawyers want to develop marketing and sales skills, and invest only in those....more

How to Create a Law Firm Content Marketing Strategy That Gets Results

JD Supra Perspectives on 1/21/2019

Content marketing is an incredibly powerful tool for your law firm, but to get the most out of it, it's critical to have a documented strategy in place....more

5 Reasons Why Content Marketing Offers the Best ROI for Law Firms in 2019

JD Supra Perspectives on 12/13/2018

Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more

3 Ways LinkedIn Navigator is a Powerful Business Development Tool for Lawyers

JD Supra Perspectives on 8/14/2018

"Like a CRM on steroids." JD Supra's Kara McKenna explains how lawyers and BD teams can unleash the networking and intelligence power of LinkedIn with the platform's Navigator offering....more

Generosity & Authenticity in Business Development: Market Leaders Podcast with AceTech's Jodi Kovitz

The Market Leaders Podcast on 8/18/2017

Join David Ackert as he interviews Jodi Kovitz, CEO of AceTech Ontario, in this episode of the Market Leaders Podcast. Tune in to hear David and Jodi discuss: - How Jodi's tenure as a BD executive at Osler informs her...more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

JD Supra Perspectives on 6/6/2017

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Enhancing Client Value through Predictive Analytics - The Inside Story

JD Supra Perspectives on 5/15/2017

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

Show vs. Tell - How to Create A Strong Lawyer Bio

Stefanie Marrone Consulting on 4/11/2017

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

What Baseball Taught Me About Law Firm PR and Content Marketing

JD Supra Perspectives on 4/10/2017

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

Stop It With “Innovation,” Already

JD Supra Perspectives on 4/4/2017

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

Business Development Not-to-Do #2: Focus on the Legal Department

JD Supra Perspectives on 2/28/2017

Stop viewing companies through the narrow keyhole of the Legal Dept. Do this instead....more

5 Reasons Your Business Development Isn’t Working – And How You Can Fix It

JD Supra Perspectives on 2/27/2017

Get more work” is not a business plan. It’s not even a meaningful goal....more

7 Reasons Networking is Dead - Or Should Be...

JD Supra Perspectives on 2/23/2017

Networking is dead. It's been dead a long time. Thank goodness all I've ever really needed to be successful were my connections....more

Things Lawyers Do - An In-House Client's Perspective...

JD Supra Perspectives on 2/14/2017

A call to a law firms for better client service by Matt Fawcett, senior VP, general counsel for multinational data storage and management company NetApp....more

Voice of the Client: Cisco Deputy GC Steve Harmon On Ways to Improve Your Legal Service

JD Supra Perspectives on 2/2/2017

The LMA Board of Directors invites a representative from a variety of client communities — from in-house counsel, to legal operations, to legal procurement — to share their insights at our 2017 quarterly board meetings....more

The Secret of Your Business Success? Relationships, Relationships, and Relationships

JD Supra Perspectives on 9/6/2016

Three ways to work on your successful business relationships right now....more

The Case for the Mid-Sized Law Firm: A Conversation with Ed Winslow

JD Supra Perspectives on 8/25/2016

Brooks Pierce partner, Ed Winslow, in conversation with Kathryn Whitaker on the legal industry past and present, law firm leadership, and the virtues of MidLaw versus BigLaw....more

What Do General Counsel Really Think About Our Marketing Efforts?

JD Supra Perspectives on 6/10/2014

A recap from an LMA National conference panel: what general counsel use as criteria for selecting outside law firms....more

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