FTC Endorsement Guidelines

Advertising Law - Apr 25, 2013

by Manatt, Phelps & Phillips, LLP on 4/26/2013

- Marc Roth Invited to Present on Privacy Issues in Marketing at NYC Bar CLE Program: On May 3, 2013, the New York City Bar Center for CLE and the Brand Activation Association (formerly the Promotion Marketing...more

Warning to Good Wife Fans: Fake Product Reviews Are Less Legal Than They Appear

by Rachel Wilkes Barchie | Greenberg Glusker Fields Claman & Machtinger... on 3/12/2013

Hello, Law Law Land readers! I took a blogging hiatus during the latter part of my pregnancy and early months of new parenthood, but I’m back. While certain things in my life have changed, at least one thing remains the...more

FTC Guidelines on Endorsements and Testimonials - Analysis

by Babener & Associates on 12/5/2012

This article addresses issues relating to the Federal Trade Commission's recent issuance of new FTC administrative Guidelines pertaining to endorsements and testimonials, relied upon by consumers, in the course of marketing...more

FTC Endorsement Guidelines Impact MLM/Direct Selling

by Babener & Associates on 3/1/2012

www.mlmlegal.com © Jeffrey Babener 2012 Every step you take, I’ll be watching you…Sting, The Police For better or worse, mlm/network marketing/direct selling companies and their distributors will be impacted by...more

Recent FTC Enforcement Actions Involving Endorsements, Privacy And Security

by Loeb & Loeb LLP on 8/29/2011

The Federal Trade Commission announced several enforcement actions in the last year relating to endorsements, privacy and data security. These announcements provide valuable information to companies engaged in these...more

Recent FTC Enforcement Actions Involving Endorsements, Privacy And Security

by Loeb & Loeb LLP on 8/29/2011

The Federal Trade Commission announced several enforcement actions in the last year relating to endorsements, privacy and data security. These announcements provide valuable information to companies engaged in these...more

Online Celebrity Endorsements in Canada, the US and the UK

by Heenan Blaikie LLP on 1/12/2011

In the UK, the Daily Mail is reporting that the Office of Fair Trading (OFT) will be monitoring celebrity tweets for undisclosed paid endorsements (hat tip: THR, Esq.): Dozens of celebrities, including actress Liz...more

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Advertising Law - Apr 25, 2013

Warning to Good Wife Fans: Fake Product Reviews Are Less Legal Than They Appear

FTC Guidelines on Endorsements and Testimonials - Analysis

FTC Endorsement Guidelines Impact MLM/Direct Selling

Recent FTC Enforcement Actions Involving Endorsements, Privacy And Security

Recent FTC Enforcement Actions Involving Endorsements, Privacy And Security

Online Celebrity Endorsements in Canada, the US and the UK

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