FTC, Marketing | JD Supra Law News

"Eye on Privacy" Newsletter - May 2013

by Wendell Bartnick, Cedric Burton, Caitlin Courtney, Wendy Devine, Tonia Klausner, Anna Pateraki, Tracy Shapiro, Gerard Stegmaier | Wilson Sonsini Goodrich & Rosati on 5/17/2013

In this issue: - FTC Issues New Guidance for Disclosures in Online Advertising - European Regulators Opine on "Purpose Limitation" Principle – What Constitutes "Compatible Use" in the Context of Big Data?...more

Advertising News & Analysis - May 2, 2013

by Gary D. Hailey, Jeffrey D. Knowles, Amy Ralph Mudge, Randal M. Shaheen | Venable LLP on 5/6/2013

In this issue: - NY Court Finds Name-Dropping Remains Protected in Art and Music - FTC Announces Staff Report on Mail or Telephone Order Merchandise Rule - FTC Solicits Comments on Proposed Changes to...more

Advertising News & Analysis - April 25, 2013

by Jeffrey D. Knowles, Kristalyn Loson, Randall Miller, Jonathan L. Pompan, Melissa Landau Steinman | Venable LLP on 4/29/2013

In this issue: - Venable Welcomes Randy Miller - FTC Survey Estimates Fraud Affected 25.6 Million Americans in 2011 - New Florida Law May Axe Charitable Promos, Cause Marketing Campaigns - What to...more

Advertising Law - Apr 25, 2013

by Manatt, Phelps & Phillips, LLP on 4/26/2013

- Marc Roth Invited to Present on Privacy Issues in Marketing at NYC Bar CLE Program: On May 3, 2013, the New York City Bar Center for CLE and the Brand Activation Association (formerly the Promotion Marketing...more

Earth Matters - April 2013: Update on Federal Trade Commission Guides for Green Marketing

by Susan Marriott | Phillips Lytle LLP on 4/25/2013

In the August 2010 issue of the Earth Matters newsletter, we provided recommendations for incorporating transparency into “green” marketing efforts based on the “Guides for the Use of Environmental Marketing Claims” (the...more

As a consultant, what can I say about a MLM company’s nutritional/dietary supplement products?

by Babener & Associates on 4/12/2013

As a general matter, MLM companies will be very specific about what distributors can and cannot say about the company’s products. Usually, this information will appear in the company’s literature. MLM companies can find...more

Do’s and don’ts for dot-com ads

by Mark Sableman | Thompson Coburn LLP on 4/3/2013

Internet and mobile advertising is subject to the same rules as anything else, the Federal Trade Commission recently assured us in a detailed 53-page booklet....more

Is the FTC Decision in POM Wonderful a Game Changer? Only Time (and a Pending Appeal) Will Tell

by Alexis Amezcua | Morrison & Foerster - Private Surgeon... on 3/22/2013

The saga of POM Wonderful, and the ongoing fight over its advertising, is a topic we have covered quite a bit on this blog. While the consumer class action involving POM was recently dismissed, a recent decision by the...more

FTC Updates Social Media & Online Advertising Guidelines – Disavowing Settled Practices and Imposing Tighter Disclosure...

by Ropes & Gray LLP on 3/22/2013

The Federal Trade Commission (FTC) recently released new guidance for making effective disclosures in digital advertising, proposing stricter requirements that should lead all those participating in digital advertising to...more

Advertising News & Analysis - March 21, 2013

by Walter R. Calvert, Jeffrey D. Knowles, Amy Ralph Mudge, Gregory J. Sater, Randal M. Shaheen | Venable LLP on 3/22/2013

In this issue: - ANA CEO Calls for Greater Industry Cooperation, Self-Regulation to Win Policy Battles - Price Match Guarantees – Easy to Offer, Hard to Limit - Some States Eye Advertisers to Generate Tax...more

TechComm – FTC/UDAAP Client Alert: FTC Staff Issues Guidance on Effective Online Disclosures

by Paul Besozzi, Monica S. Desai, MIchael Drobac, Deborah Lodge, Carey Nuttall, Carol Van Cleef, Maria Wolvin | Patton Boggs LLP on 3/22/2013

Companies engaged in online advertising and social media promotions should carefully review “Dot-Com Disclosures – How to Make Effective Disclosures in Digital Advertising,” released by the FTC staff on March 12, 2013. This...more

New FTC Advertising Guidelines Are Worth a Review

by Shep Davidson | Burns & Levinson LLP on 3/22/2013

In a recent post, I discussed how a company could be liable for referencing a third-party’s unbiased endorsement if, unbeknownst to that company, the basis for the endorsement turned out to be unjustified. In another...more

FTC Finally Updates Its “.com Disclosures” – Welcome to the Small Screen

by Amy Malone | Mintz Levin - Privacy & Security on 3/21/2013

After rounds of comments and public workshops, the FTC has finally released an update to its digital advertising disclosure guidelines. The FTC first released guidance on digital advertising in 2000 and last May the FTC...more

FTC Updates Mobile and Online Advertising Guidelines

by Sean Kane | Pillsbury Social Media, Entertainment &... on 3/20/2013

On March 12th, the Federal Trade Commission issued a report updating its mobile and online advertising guidelines. The recently issued report was a follow-up to the year 2000 "Dot Com Disclosures" to address the marked...more

FTC Releases Long-Awaited Update to its 2000 Dot Com Disclosures Guide

by Brian J. Hurh | Davis Wright Tremaine LLP on 3/19/2013

The Federal Trade Commission (“FTC”) has released its revised guidance on the principles of advertising disclosures in the online marketplace. Entitled “.com Disclosures,” the new guidance enhances the FTC’s earlier Dot Com...more

Advertising News & Analysis - March 14, 2013

by Ellen Traupman Berge, Thomas Gilbertsen, Maggie Grace, Gary D. Hailey, Jeffrey D. Knowles, Amy Ralph Mudge, Jonathan L. Pompan | Venable LLP on 3/18/2013

In this issue: - FTC’s .com Disclosures: New Media Still Subject to Old Rules - Paper, Plastic...or Mobile? FTC Issues Report on Mobile Payments - Why So Negative on Negative Option? - Cy Pres...more

FTC's Updated .com Disclosures Guidance

by Ellen Traupman Berge, Jonathan L. Pompan | Venable LLP on 3/14/2013

The Federal Trade Commission (“FTC”) issued new guidance for digital advertisers and marketers, “.com Disclosures: How to Make Effective Disclosures in Digital Advertising” (“.com Disclosures Guide” or “Guide”), on March 12,...more

Sustainability Claims Warrant Extra Caution

by Albert Cohen | Loeb & Loeb LLP on 3/12/2013

Originally published in the Los Angeles Daily Journal on February 28, 2013. National Public Radio recently ran a series on "sustainable" seafood claims which raised concern regarding the validity of certain...more

Warning to Good Wife Fans: Fake Product Reviews Are Less Legal Than They Appear

by Rachel Wilkes Barchie | Greenberg Glusker Fields Claman & Machtinger... on 3/12/2013

Hello, Law Law Land readers! I took a blogging hiatus during the latter part of my pregnancy and early months of new parenthood, but I’m back. While certain things in my life have changed, at least one thing remains the...more

Eco-Friendly Product? Be Careful How You Advertise It

by Elizabeth Partlow | Ogletree, Deakins, Nash, Smoak & Stewart,... on 3/11/2013

Everyone is “going green.” From recycling to reduced packaging, consumers want products they perceive to be environmentally friendly. But what do those “green” claims really mean? ...more

Advertising Law -- Mar 08, 2013

by Manatt, Phelps & Phillips, LLP on 3/11/2013

In This Issue: Marc Roth to Lead Social Media and Mobile Marketing Discussion at PACE Association Convention; UK Court Finds Google Could be Liable for Blog Comments; TCPA Plaintiffs Victorious in Illinois, New Jersey;...more

Is the FTC Opening a New Front in the War on Commercial Texting?

by Ronald London | Davis Wright Tremaine LLP on 3/11/2013

The Federal Trade Commission (FTC) recently announced it concurrently filed eight complaints in courts around the United States against “senders of spam text messages” who allegedly engaged in deceptive acts or practices by...more

It’s, Like, Dishonest

by Brian J. Kurtz | FordHarrison on 3/8/2013

Litigation Value: Dunder Mifflin faces potential FTC sanctions for Erin and Pete’s fake “like” marketing campaign on Facebook....more

New Privacy Guidelines for Mobile Apps

by Kathryn L. Ossian | Miller Canfield on 2/20/2013

Do you and your employees use applications on mobile devices to conduct business? Perhaps your organization offers a mobile app to your clients and customers to enhance your products or services. While the availability and...more

Advertising News & Analysis - February 14, 2013

by Edward Boyle, Emilio W. Cividanes, Douglas Emhoff, Stuart P. Ingis, Jeffrey D. Knowles, Melissa McLaughlin, Amy Ralph Mudge, Jonathan L. Pompan, Randal M. Shaheen | Venable LLP on 2/18/2013

In this issue: - Recent NAD Decision Illuminates FDA’s “Light” Requirements - CA Supreme Court Rules Song-Beverly Doesn’t Apply to Online Downloadable Purchases - Comments in Four Loko Settlement May Drive...more

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