General Mills

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Advertising News & Analysis - June 2014 #2

In this issue: - SCOTUS Greenlights Pom Wonderful v. Coca Cola Lanham Act Suit - Steinman Authors U.S. Chapter in International Advertising Law - 7.5 Million Reasons to Worry About TCPA Compliance – in...more

Social Media Roundup: The Top 5 Buzzing Issues

Here is a look at some of the hottest topics lawyers and others in the legal industry have been abuzz about: 1. BP’s change of heart over its settlement for the 2010 Deepwater Horizon oil spill disaster - In...more

A Recent Folly by General Mills Exemplifies the Need to Consider the Business Consequences of All Legal Decisions

Before a legal decision is employed, it must be thoroughly vetted from multiple perspectives (including a determination of whether the decision comports with the company’s business goals). Otherwise, unintended business...more

Arbitration: coming to store near you?

The food industry may be catching on to the growing trend of binding arbitration agreements. General Mills recently added a binding arbitration provision to the legal terms on its website, then withdrew the changes a few days...more

GM Abandons Controversial Online Legal Policy Amid Growing Backlash

General Mills Inc. has recently reversed its controversial new online legal policy that had required certain consumers to agree to forego their rights to filing lawsuits against the company if they communicated with GM via...more

You’ve Looked At My Site And Now You Have Waived Your Right To Sue Me. Is That Legal?

I’ll admit, General Mills did not go that far. What they did, according to The New York Times was notify customers that if they downloaded a coupon, joined a forum or entered a sweepstakes, the customer would waive their...more

The Cereal Coupon That Saves You 50 Cents and Costs You Your Rights

Earlier this year, General Mills added language to its website that stated consumers agreed to give up the right to sue by accepting certain small benefits from the company. According to the quietly introduced terms,...more

Social Media a Risk Management Tool?

I recently read an article titled “When ‘Liking’ a Brand Online Voids the Right to Sue,” written by Stephanie Strom of the New York Times, that reported an interesting change in the way manufacturers are dealing with...more

Business Litigation Alert: "Did They Really Do That?"

General Mills Reverses Binding Arbitration for Facebook Fans - General Mills recently made headlines for its attempt to bind consumers to an arbitration agreement if they “liked” the company’s Facebook page, downloaded...more

General Mills dips a toe in forced arbitration for sweepstakes, contests

Last week, The New York Times reported that General Mills added language to its website notifying its customers that if they downloaded a coupon, joined the company’s online community on places like Facebook, or entered a...more

Two More Courts Defer to the FDA in Food “Misbranding” Class Actions

We previously reported Judge Yvonne Gonzalez Rogers’ decision to stay proceedings in the Cox v. Gruma Corp. matter while the FDA is asked to decide whether food products containing genetically modified organisms (GMOs) may be...more

“All Natural” False Advertising Suit Dismissed: Ingredient List Saves the Day for Nature Valley Bars

A federal judge in Minnesota recently dismissed a putative class action accusing General Mills of falsely advertising its Nature Valley granola bars as “100% Natural.” Chin et al. v. General Mills, Inc., Case No....more

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