gTLD Brand

News & Analysis as of

Amazon’s Inability To Register Domain Name .Amazon Is An Interesting Case Study For New gTLDs

Do you want your company to control .app or .restaurant? Applying to operate a generic top-level domain (gTLD) isn’t for the faint of heart. Although several hundred companies ponied up the $185,000 application fee for over...more

Markit to Market - May 2014

In This Issue: - Scammers Still Be...Scamming - Contests – Check Rules Before Offering! - Catalogs as Specimens - gTLD Sunrise Periods Now Open - Excerpt from Scammers Still Be...Scamming: Based...more

Generic Top Level Domains - Current Sunrise Periods Open

As first reported in our December 2013 newsletter, the first new generic top-level domains (gTLDs, the group of letters after the "dot" in a domain name) have launched their "Sunrise" registration periods. Please see our...more

Help Them Help You: Partnering With U.S. Customs And Border Protection To Safeguard Your Brand

Given rapid advances in manufacturing technology and online commerce, counterfeiting has become a serious problem across virtually all business sectors. Despite brand owners’ best efforts, counterfeiting has expanded both in...more

Mark It to Market - March 2014

In This Issue: - MARCH MADNESS - A Reminder - Changes to China's Trademark Law - INTA Annual Meeting - Hong Kong - gTLD Sunrise Periods Now Open - The March issue of Sterne Kessler's Mark It to MarketTM...more

5 Steps To Protect Your Brands in the New gTLD Regime

The time is upon us. After years of anticipation, lobbying for delays and more robust trademark protections, and otherwise steeling themselves against the oncoming tide of new, generic top-level domain names (gTLDs), brand...more

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity - December 2013 • Volume 2, Number 5

In This Issue: - PAGING MR. CHARBUCKS: Someone once said that the American legal system guarantees every corporation its decade in court. That came true with a vengeance for two corporations whose 12-year-long...more

New Internet Top-Level Domains Unveiled

Website domain names as we know them will look dramatically different now that the menu of Internet domain name suffixes is expanding. The Internet Corporation for Assigned Names and Numbers (ICANN) recently released the...more

Brand Registry Agreement Addendum Published for Public Comment

On December 6, 2013, ICANN posted for public comment a proposal requested by the Brand Registry Group to incorporate a new Specification 13 to the new gTLD Registry Agreement, which would be available to a registry operator...more

So Long, .com!

The New gTLDs Are Almost Here. Will You Be Ready? The first new generic Top-Level Domains (“gTLDs”) are expected to launch any day now — triggering what many predict will be the most significant transformation of the...more

Fantastic .Voyage: The Launch of First 9 New gTLDs

The first nine new generic top-level domain name spaces (gTLDs) in English1 are expected to go live on or around October 29, 2013. These first nine domain spaces to join existing gTLDs like .com and .net are: .camera,...more

gTLD updates for brand owners: First new gTLDs delegated, non-Latin gTLDs, a new product to defend your marks and recent changes...

HIGHLIGHTS: - Brand owners should prepare for the impending release of numerous new gTLDs – the first few of which will be open for registration soon, and even sooner during the sunrise periods for brand-owners who...more

gTLD Update for September 2013 [Video]

After years of discussion, some of the new domain name registries associated with the generic top level domains (gTLDs) will soon open for registration. Registration with the trademark clearinghouse has several valuable...more

Intellectual Property Bulletin - Summer 2013: ICANN Set to Launch New Generic Top-Level Domains: Understanding the Nuts and Bolts

The universe of generic top-level domains (gTLDs), currently limited to about a dozen such as .com, .net, and .org, will expand this year, as some of the more than 1,000 potential new gTLDs are rolled out. Businesses may want...more

Protect Your Brands in the New Domain Name Regime: The Trademark Clearinghouse Is Open for Business

New generic top-level domain names (gTLDs) such as .fun, .law, and .money have been in the works for a very long time, and the first batch may be just around the corner. ICANN recently published a “hypothetical” timeline...more

Handling the Oncoming Tide of Generic Top-Level Domain Name Disputes

As early as late summer 2013, the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit entity that oversees domain names, will launch as many as 500 new Generic Top-Level Domain names (gTLDs). A...more

Protecting Your Trademarks as ICANN Launches New Generic Top-Level Domains

Last year, the Internet Corporation for Assigned Names and Numbers (ICANN) received over 1,900 applications for new generic top-level domains (gTLDs), including multiple applications for popular domains like .app, .inc, .art,...more

Benefits of Registering your Brands with the Trademark Clearinghouse

In our March 2013 IP Focus on Protecting Trade-marks in the New gTLDs, we reported that the Internet Corporation for Assigned Names and Numbers (ICANN) had created a centralized trade-mark rights repository to assist...more

Insane in the Do-main: The New gTLDs and the Trademark Clearinghouse

ICANN (the entity that essentially controls the worldwide domain name system) is in the final stages of processing approximately 1,900 applications for new gTLDs (generic Top Level Domains – like ".com") many of which are...more

Update on ICANN’s New gTLD Program

Brand owners should prepare for Internet expansion in 2013. Despite numerous concerns voiced by governments, law enforcement, brand owners, and businesses, the Internet Corporation for Assigned Names and Numbers...more

Intellectual Property Client Alert: Trademark Clearinghouse Adds to Brand Protections

Brand owners can now increase protection for their federally-registered trademarks and service marks by registering them with the ICANN Trademark Clearinghouse. The Clearinghouse was set up by the Internet Corporation for...more

New gTLD Trademark Clearinghouse Launches in Anticipation of New Era of Top-Level Web Domains

ICANN, the International Corporation for Assigned Names and Numbers, has taken another step in expanding the number of sanctioned top-level web domains (TLD). Domain extensions such as .nike, .canon and .bank may now join the...more

Brand Owners—Get Ready for gTLDs

gTLDs-domain names ending in a “generic” term such as .fashion or .style instead of the current .com, .net, .org, etc.—have been in the news for quite a while. Now, it appears that the very first batch of gTLDs will start ...more

Protect Your Trademark

The Internet Corporation for Assigned Names and Numbers (ICANN) has recently launched the Trademark Clearinghouse (TMCH). ICANN has billed the TMCH as the “most important rights protection mechanism built into ICANN’s new...more

Advertising News & Analysis - March 28, 2013

In this issue: - FTC Reopens Comment Period on Proposed Changes to EnergyGuide Labels - Venable’s Advertising Practice Named to Chambers USA Shortlist - Protect Your Brand Against New Top-Level Domain...more

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