News & Analysis as of

Inside Story › Business Development

Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic... more +
Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic to the tactical, these pieces touch upon all manner of topics and challenges facing law firm marketers and biz dev folks... less -
The Market Leaders Podcast

Market Leaders Podcast Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and...more

Legal Marketing Association (LMA)

3 Magic Questions for Better Business Development

Legal Marketing Association (LMA) on

By utilizing these questions, you will be able to uncover key information on your client or prospect, and develop a better business plan....more

Legal Marketing Association (LMA)

Leveraging Law Firm Alumni Programs for Business Development

Legal Marketing Association (LMA) on

Erin McNichol shares the importance of devoting resources in a firm’s alumni program to meaningfully connect with alumni as well as strategies to transform those relationships into potential business leads, clients or...more

Legal Marketing Association (LMA)

5 Tips for Law Firm Business Development in the 'New Normal'

Legal Marketing Association (LMA) on

Written originally for the LMA Mid-Atlantic Region Newsletter by Lisa Rory and Sarah Abreu, business development managers at Venable LLP....more

JD Supra Perspectives

The Power of Good Data for Thought Leadership — with Greg Lambert

JD Supra Perspectives on

If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief...more

JD Supra Perspectives

Marketers & BD Professionals Will Need These Skills as Law Firms Emerge From the COVID-19 Crisis

JD Supra Perspectives on

What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more

JD Supra Perspectives

3 Key Ways a Legal Sales Professional Adds Value in Prospecting

JD Supra Perspectives on

Jenna Schiappacasse with three ways a legal sales professional can add value to her firm's prospecting process....more

JD Supra Perspectives

Establishing a Niche Platform for Thought Leadership and Business Development - with Rob Montgomery

JD Supra Perspectives on

Rob Montgomery is the founder of Robert H. Montgomery, III, Esquire, P.C., a leading boutique law firm focusing on counseling healthcare clients, particularly dentists and veterinarians, in a full range of business and legal...more

JD Supra Perspectives

The Importance of Integrated Marketing Campaigns - The Thought Leadership Project w/ Kim Rennick

JD Supra Perspectives on

What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more

JD Supra Perspectives

An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

JD Supra Perspectives on

Answers a broad range of questions on the emerging, client-facing business development role within law firms....more

JD Supra Perspectives

Should Your Law Firm Run Ads on LinkedIn and Facebook? Short Answer...

JD Supra Perspectives on

The answer is yes, but the reason my surprise you....more

Beacon Insights by JD Supra

Law Firm Content Strategy: How to Use Reader Data to Understand Clients & Broader Market Trends

Beacon Insights by JD Supra on

A study in smart data: see how Clinton Gary's marketing & BD team uses reader data to create meaningful face time with clients and prospects and monitor key movements in key industries....more

JD Supra Perspectives

The Skinny on Legal Sales Roles? LSSO Raindance 2019 Recap

JD Supra Perspectives on

A legal sales executive's role easily translates to added value for both internal and external clients....more

JD Supra Perspectives

What Silicon Valley GCs Really Want From Their Attorneys

JD Supra Perspectives on

A commitment to diversity and inclusion, a deep understanding of the product, company and risk profile, and an actual human being they can trust. Oh, and no memos....more

JD Supra Perspectives

Legal Sales: It's All About the Details

JD Supra Perspectives on

Jenna Schiappacasse with an insider's perspective on how best to prepare for a successful client-facing role at your firm....more

The Market Leaders Podcast

Using Business Intelligence to Innovate - Market Leaders Podcast with Iris Jones of McNees, Wallace & Nurick

The Market Leaders Podcast on

Join David Ackert as he interviews Iris Jones, Chief Business Development & Marketing Officer at McNees, Wallace & Nurick on this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Iris' award-winning...more

Stefanie Marrone Consulting

11 Ways to Strengthen Your Existing Relationships Today and Bring in More Business

Stefanie Marrone Consulting on

Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more

JD Supra Perspectives

What Does It Take To Be Successful in Law? Listen To These Seven Leaders

JD Supra Perspectives on

The latest in-house perspective from Matt Fawcett, senior vice president and general counsel for global data company NetApp....more

Stefanie Marrone Consulting

Five Secrets to Legal Directory Ranking Success

Stefanie Marrone Consulting on

Stefanie Marrone offers five important ways to elevate your firm's legal directory rankings submissions....more

The Market Leaders Podcast

A Model for Dynamic Business Development Culture - Market Leaders Podcast with Jennifer Mir of Munger, Tolles & Olson

The Market Leaders Podcast on

Join David Ackert as he interviews Jennifer Mir, Director of Practice Development at Munger, Tolles & Olson. Tune in to hear them discuss: - Munger U: the firm's internal attorney education program that encourages proactive...more

The Market Leaders Podcast

Aligning BD to the Firm's Strategic Plan - Market Leaders Podcast with Emily Woloschuk of Lightfoot, Franklin and White

The Market Leaders Podcast on

Join David Ackert as he interviews Emily Woloschuk, Director of Marketing & Business Development at Lightfoot, Franklin and White. Tune in to hear them discuss: - How Emily has set up processes and a framework to encourage a...more

The Market Leaders Podcast

Coaching Lawyers for BD Success - Market Leaders Podcast with Jenna Schiappacasse of Rosenberg Martin Greenberg

The Market Leaders Podcast on

Join David Ackert as he interviews Jenna Schiappacasse, Director of Marketing and Business Development at Rosenberg Martin Greenberg. Tune in to hear them discuss: - Jenna's methodology for providing BD coaching to a focused...more

The Market Leaders Podcast

Building a Better Marketing Team - Market Leaders Podcast with Dave Bruns of Farella, Braun + Martel

The Market Leaders Podcast on

Join David Ackert as he interviews Dave Bruns, Director of Client Service at Farella Braun + Martel in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - Dave's approach to mentoring his marketing...more

Stefanie Marrone Consulting

8 Ways to Create a More Client-Centric Mindset at Your Law Firm

Stefanie Marrone Consulting on

It’s never been more important to adopt a client-centric approach to everything you do as a law firm in this competitive and saturated market....more

JD Supra Perspectives

3 Ways Attorneys Can Generate Business Development Leads With Their Speaking Gigs

JD Supra Perspectives on

How to turn a simple speaking engagement at your favorite trade association conference into an effective and (hopefully) lucrative mechanism for generating qualified business development leads....more

48 Results
 / 
View per page
Page: of 2
Next »

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up Log in
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide