News & Analysis as of September 19, 2024

Inside Story › Content Strategy

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Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic to the tactical, these pieces touch upon all manner of topics and challenges facing law firm marketers and biz dev folks... less -

How to Use Automation to Leverage JD Supra's 'Reader Reports'

JD Supra Perspectives on 12/9/2020

In-house perspective on using JD Supra Reader Reports from Laura Toledo, Communications and Marketing Manager at Nilan Johnson Lewis....more

5 Tips for Law Firm Business Development in the 'New Normal'

Legal Marketing Association (LMA) on 7/8/2020

Written originally for the LMA Mid-Atlantic Region Newsletter by Lisa Rory and Sarah Abreu, business development managers at Venable LLP....more

The Power of Good Data for Thought Leadership — with Greg Lambert

JD Supra Perspectives on 6/26/2020

If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief...more

How To Differentiate Yourself and Your Law Firm as a Legal Marketer with Heather Morse: On Record PR Episode 3

Furia Rubel Communications, Inc. on 4/12/2020

How do you differentiate yourself in the legal marketing field? What benefits and innovation to thinking and the practice of law can you offer your clients? In this episode of On Record PR, join the conversation as host...more

Establishing a Niche Platform for Thought Leadership and Business Development - with Rob Montgomery

JD Supra Perspectives on 2/21/2020

Rob Montgomery is the founder of Robert H. Montgomery, III, Esquire, P.C., a leading boutique law firm focusing on counseling healthcare clients, particularly dentists and veterinarians, in a full range of business and legal...more

Marketers, Prove Your Value to Firm Partners with Data

JD Supra Perspectives on 12/16/2019

When you are able to back up your opinions with data, then even lawyers have a hard time arguing....more

Should Your Law Firm Run Ads on LinkedIn and Facebook? Short Answer...

JD Supra Perspectives on 9/11/2019

The answer is yes, but the reason my surprise you....more

11 Writing Tips to Engage & Keep An Audience (From Thought Leaders Who've Done It)

JD Supra Perspectives on 3/23/2018

Eleven insights and action tips and being known for your writing, from recipients of JD Supra's 2018 Readers' Choice Awards....more

5 Steps to Building a Law Firm Content Strategy

JD Supra Perspectives on 11/30/2017

All firms should have a content strategy tied to the needs of your prospects and clients (and aligned with your overall marketing plan), yet most attorneys are stressed for time or just don’t know where to begin. From Mike...more

5 Ways That MARCOMM Can Help Law Firm Business Development

JD Supra Perspectives on 10/5/2017

Rich Bracken on the ways data can drive collaboration at the intersection of law firms marketing communications and BD....more

6 Tips to Keep Your Law Firm's Content Strategy on Track

JD Supra Perspectives on 9/22/2017

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate....more

How to Write Client Alerts That Stand Out

JD Supra Perspectives on 9/5/2017

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

JD Supra Perspectives on 6/20/2017

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

JD Supra Perspectives on 6/14/2017

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A

JD Supra Perspectives on 5/19/2017

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

JD Supra Perspectives on 5/11/2017

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

Show vs. Tell - How to Create A Strong Lawyer Bio

Stefanie Marrone Consulting on 4/11/2017

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

What Baseball Taught Me About Law Firm PR and Content Marketing

JD Supra Perspectives on 4/10/2017

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

5 Ways to Help Your Blog Posts Stand Apart

JD Supra Perspectives on 4/5/2017

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

How to Run a Successful Law Firm Press Event from Conception to Execution - The Inside Story

JD Supra Perspectives on 3/31/2017

An inside look at what it takes to run a successful, spur-of-the-moment law firm press conference....more

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Inside Story › Content Strategy

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