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Marketing Client Retention

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Law Firm Target Audience: Reaching Your Ideal Client

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Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more

Good2bSocial

Google Analytics 4 for Law Firms

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Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Good2bSocial

Demand Generation Trends for Law Firms

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Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

Firesign | Enlightened Legal Marketing

Who Cares About Law Firm Branding?

Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more

Good2bSocial

How to Create an Effective Content Calendar: A Guide for Law Firms

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In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more

Firesign | Enlightened Legal Marketing

Five Signs You Need a Law Firm Marketing Audit

It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail survey. But despite this inherent risk, many law firms take a...more

Good2bSocial

LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients

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As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more

Firesign | Enlightened Legal Marketing

How Small Businesses Hire Lawyers, Part 3: Retaining Small Business Clients

Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this demographic in favor of corporate behemoths or individual consumers. ...more

Ankura

From Customer Centricity to Customer Intimacy: The Era of Hyper-Personalization

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Hyper-personalization goes beyond one-time marketing events. It is about harnessing the long-term drivers of growth and prioritizing customer lifetime value. This is achieved by utilizing data and analytics collected at each...more

Legal Internet Solutions Inc.

10 Essential Law Firm K.P.I.s for Measuring Firm Success

June 7, 2023 | Blog Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of K.P.I.s that can be used by marketing professionals. But first, what is a K.P.I.?...more

Good2bSocial

SMART Goals: How Law Firms Can Manage Their Marketing Goals

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SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more

Passle

Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast

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Effective Key Client programs can be the defining factor to the overall success of a firm. In this episode, we delve into the world of Key Client programs and their significance in driving business growth. We have the...more

Good2bSocial

Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Iris Jones, Akerman’s Chief Marketing and Client Development Officer. Iris oversees the firm’s client development team to advance the overall strategic plan...more

Passle

Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer - Passle's CMO Series Podcast

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There are very few Chief Growth Officers working within law firms. It's a role that places an emphasis on value, revenue and on the business benefit that marketing and business development can bring. On this episode of the...more

Copo Strategies + Law Firm Editorial Service

Solidify relationships with clients and referral sources by co-creating thought leadership with them

Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more

Good2bSocial

Creating Client Personas for Your Law Firm

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Do you know who your best clients are? If you do, are you able to pinpoint what makes them an ideal client? How can you apply that information to all of your marketing activities in order to maximize profitability? In this...more

Good2bSocial

How To Leverage LinkedIn for Quality Leads

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For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to...more

Good2bSocial

6 Ways to Humanize Your Efforts When Marketing Your Law Firm

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Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and can attract more clients and secure more engagements. Remember that prospects considering a lawyer...more

Good2bSocial

Law Firm Target Audience: Reaching Your Ideal Client

Good2bSocial on

Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the...more

Good2bSocial

12 Online Law Firm Marketing Tips

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If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more

Good2bSocial

How to Improve Marketing for a Law Firm With a Multi-Channel Funnel Strategy

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B2B marketers need to put a special emphasis on a well-structured funnel strategy. In order to attract leads and acquire new clients, a multi-channel strategy is important. By applying a full-funnel approach when marketing...more

Legal Internet Solutions Inc.

It’s Time to Start Thinking About Your 2022 Holiday Cards. Yes, Really.

How early is too early to start thinking about your firm’s holiday card? The answer: never. It’s never too early. Sending a holiday card is an important touch point for lawyers, law firms, and professional service...more

Legal Internet Solutions Inc.

Five Essential Kpi’s For Measuring Success At Your Law Firm

Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of KPIs that can be used by marketing professionals. But first, what is a KPI? A KPI, or Key...more

Timothy Corcoran - Corcoran Consulting Group

Effective CRM Requires Effective Leadership

A year prior to writing this, I was in Sydney talking to a law firm marketer. He asked if his firm's poor CRM usage was common elsewhere. I assured him it was. Law firm cultures that allow partners to "opt out" of policies,...more

Furia Rubel Communications, Inc.

Differentiate Your Law Firm... Even if You Already Think You Do

Law firms have debated the question of how to differentiate for decades. They invest in branding, website redesigns, and innovative thinking to show they differ from their competition. But, at the end of the day, are they...more

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