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No One is Reading Your Attorney Bio: (Five Tips to Fix That)

If you only do one thing to improve your attorney bio: fix the first sentence. Why? Because yours is long and boring. What makes an effective attorney bio? Someone reads it. Even better: someone reads it and decides to...more

Blattel Communications

Five Ways to Be a Better Blogger

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It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post. Let’s say you made a resolution to really start blogging in 2017. Now the time has come to get going. If you are at a loss...more

Blattel Communications

Breathe New, Prolonged Life into White Papers

Blattel Communications on

Even though the content we consume is getting more and more concise, short and direct, white papers play an important role in professional services marketing – and particularly in the AEC industry...more

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