News & Analysis as of

1st & Ten at the Super Bowl: The Brand You Probably Don’t Know You Know

The NFL is known as a trademark monetizing machine, and this year’s “POT BOWL” is not without its share of trademarks stories. It was recently reported that running back Marshawn Lynch of the Seahawks makes six-figures (for...more

The Gold Medal Of Trademarks

It’s the season of great sporting events, with the Super Bowl and Olympics just around the corner, and with that comes a host of new advertising campaigns. Companies should beware of infringing on Super Bowl and Olympic...more

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity - October 2013 • Volume 2, Number 4

In This Issue: - IS THIS REALLY A JOB FOR THE TRADEMARK OFFICE? Legal proceedings involving mass murders and lurid sexual escapades get lots of media attention. Trademark cases? Not so much. That’s...more

Dang v. San Francisco Forty Niners - Consumers can challenge Reebok's exclusive NFL apparel deal based just on a market of...

On August 2, 2013, District Judge Edward J. Davila denied a motion to dismiss antitrust claims brought by consumers of NFL apparel against Reebok and the NFL in Dang v. San Francisco Forty Niners, Case No. 5:12-CV-5481 (N.D....more

This Is Our Super Bowl Blog Post. Now Come and Get Us, NFL!

Unless you live here, I’m assuming you’re aware of a little football game taking place this weekend between the San Francisco 49ers and the Baltimore Ravens. (And maybe, just maybe, you might have heard something — but...more

NFL Sacks Football Fan’s Effort to Trademark ‘Harbowl’

When the Baltimore Ravens and San Francisco 49ers won their NFL conference championship games, a Super Bowl matchup emerged with a great storyline — the opposing head coaches are brothers. An interesting legal question has...more

NFL Thwarts Ownership of Harbowl TM

As many have written about before me, the NFL is quite protective of its rights in the SUPER BOWL trademark, so much so that some think it has earned the pejorative ”trademark bully” label, so I spilled a little digital ink...more

Reminder - Super Bowl Advertising and Use of the Word "Super Bowl"

With the "Super Bowl" coming up in February, it's time for a reminder that the term "Super Bowl" is a trademark owned by the NFL and licensed to advertisers and the network that carries the game....more

8 Results
|
View per page
Page: of 1