Meeting the Needs of General Counsel: Beyond the Basics of Legal Advice - On Record PR
Marketing Minute Video with NP Strategy: Incorporating Political Intelligence into Your PR Strategy
Studying the Global Legal Market to Keep Businesses Ahead of the Curve: On Record PR
Collaborating with Clients to Deliver Exceptional Service: On Record PR
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE (Podcast)
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE
“They Said What?! I’ll Sue!” – Litigating Defamatory Claims – Speaking of Litigation Video Podcast
The Briefing: Truth Maybe Crazy, But Truth Just Got Kanye West Out of a Defamation Case
(Podcast) The Briefing: Truth Maybe Crazy, But Truth Just Got Kanye West Out of a Defamation Case
The Impact of Media and Technology on the Litigation Landscape: On Record PR
Ad Law Tool Kit Show – Episode 3 – Negative Option and Continuity Marketing
Navigating the Storm: Crisis Management in the Workplace — Hiring to Firing Podcast
Taking the Pulse, A Health Care and Life Sciences Video Podcast | Episode 155: Amanda Loveday and Jesica Mackey, NP Strategy
The Presumption of Innocence Podcast: Episode 26 - Crisis Communication: Managing Perception & Mitigating Reputational Damage
Is Quiet Quitting the New Workplace Phenomenon?
Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs - Passle's CMO Series Podcast
Negative Online Reviews and Reputation Management: Tips for Health Care Practices and Providers
PODCAST: Williams Mullen's Trending Now: An IP Podcast - Your Brand is Your Business: Protecting and Managing Your Brand Online
Ledgers and Law: Beyond Face Masks: HR and Employment Considerations During and After a Pandemic
AFSA Extra Credit Podcast: Navigating Advertising During COVID-19
AI tools often drive efficiency and save money, but they have drawbacks. Here’s what to know....more
Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking...more
Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more
Imagine you are scrolling on TikTok, Facebook, Instagram, or one of the multitude of other social media platforms that almost every one of us have on our devices, and you come across a video of a physician discussing medical...more
Listen to Episode 3 of our new podcast, the Ad Law Tool Kit Show. In this episode, hosts Len Gordon and Shahin Rothermel discuss negative option and continuity marketing. Check out the episode....more
Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight. There is an interesting connection between thought leadership, crisis management,...more
The start of the new year is a pivotal time in the retail sector for re-evaluating marketing and brand protection. Unfortunately, competitors often devise innovative ways to capitalize on the marketing and sales efforts of...more
The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By harnessing AI’s potential, businesses can accelerate the branding process by...more
For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars to Legal 500 to Chambers USA. We pursue these programs – reputable recognitions...more
In today’s digital age, social media has become an integral part of business marketing, customer service, and reputation management strategies. Establishing an authentic online presence is crucial, and one way to enhance...more
Hi podcast listeners. It’s Robyn Addis, Chief Operating Officer and Chief Marketing and Business Development Officer at LISI, here for this week’s episode of LISI’s All The Things Podcast, One More Thing. This week I’m joined...more
Any firm that hopes to grow needs to understand the expanding world of digital marketing. The problem is that the online landscape is so vast and quickly evolving, becoming effective in the space requires more bandwidth than...more
If you’ve ever wondered whether Big Brother is watching you online, the answer is yes. I’m not just referring to the big data and privacy breaches such as Equifax’s recent $700 million settlement which has been reported in...more
Perception can be a powerful tool, either to motivate or to damage. In a rapidly changing social environment, failing to understand how perceptions are changing or how specific images or words affect others can have an...more
It starts with an inaccurate, possibly fake, online review. Then a post appears on a consumer complaint forum. Suddenly, there is a surge of false postings about your company on social media sites. Invariably, these anonymous...more