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Ogletree, Deakins, Nash, Smoak & Stewart,...

Businesses Beware: California Trap & Trace Lawsuits Target Common Website Tools

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These lawsuits make generalized allegations that business websites use software or tools to collect various types of device and browsing information from website visitors and that businesses then share such information with...more

Good2bSocial

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

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As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Good2bSocial

The Power of Email Marketing in Demand Generation for Law Firms

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Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

Mitratech Holdings, Inc

10 Ways To Update Your Training Programs For Millennials and Gen-Z

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Gone are the days of one-size-fits-all training methods. Today’s learners crave experiences that resonate with them. As Millennials and Gen-Z step into leadership roles, organizations must adapt their training programs to...more

Good2bSocial

Demand Generation Trends for Law Firms

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Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

Good2bSocial

LinkedIn Pages: New Features for Legal Professionals

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LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Legal Internet Solutions Inc.

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

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October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

Good2bSocial

The Ultimate Guide to Social Media Analytics

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There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social won’t do much for...more

Omnizant

[Webinar] Social Media Marketing Specialist - October 12th, 2:00 pm - 3:00 pm ET

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From Zero to Hero: How To Get Started With Social Media Marketing for Your Practice - You’ve heard about the power of social media to grow your practice, but you’ve never been able to harness it. Sound familiar? You’re...more

Legal Internet Solutions Inc.

What You Need to Know Before Building Your 2024 Law Firm Marketing Budget

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July 12, 2023 | Blog I still have a little trauma from this time of year: Budgeting Season. Despite the fact I love numbers and pouring over spreadsheets, the firm-wide marketing budget process is a beast unlike any other....more

Good2bSocial

The Ultimate Glossary of Social Media Definitions for Law Firms

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If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As...more

Good2bSocial

Our 2023 HubSpot Tips Guide

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HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. If you need some...more

Good2bSocial

Podcast Episode 180: Building & Leveraging Your Brand Through Social Media

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s digital marketing strategy including the firm’s website, SEO,...more

Good2bSocial

How To Use SEO To Meet Your Marketing Goals

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Your overall firm strategy should guide your marketing efforts. Do your marketing team and SEO managers have the same goals as the rest of the firm? Chances are, they may be trying to accomplish different things, even when it...more

Good2bSocial

Leveraging Tools to Help Generate Content Ideas

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If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more

Good2bSocial

Social Media Tools for Law Firms

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Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it...more

Good2bSocial

22 Law Firm SEO Tactics That Are Easy To Implement

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Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital strategy. Any content you create needs to be designed with optimization in mind so...more

Good2bSocial

Social Media Tips for Law Firms From Beginner to Advanced

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No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more

Good2bSocial

How Your Website Can Turn Into Lead Generation For Your Law Firm

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Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms....more

Legal Internet Solutions Inc.

One More Thing from 2022 with Team LISI

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Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more

Legal Internet Solutions Inc.

How to Measure the Return on Investment (R.O.I.) of Your Legal Marketing Initiatives

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December 21, 2022 | Video Measuring your return on investment, or R.O.I., is an essential part of how your law firm stays ahead of its competitors. By keeping track of outcomes and expenses, a law firm can measure its R.O.I....more

Legal Internet Solutions Inc.

Three Things - What I Learned this Year with Taryn Elliott and Ann Caskey

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Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more

Legal Internet Solutions Inc.

Three Things | What I Learned this Year with Taryn Elliott and Ann Caskey

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December 12, 2022 | Three Things LISI Livestream Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. ...more

Good2bSocial

Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

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If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

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