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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Good2bSocial

How Lawyers and Law Firms Can Leverage LinkedIn’s In-Feed Video Carousels

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LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more

Good2bSocial

Social Media for Lawyers: 15 Ways to Build Trust

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In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

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Demand Generation Trends for Law Firms

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Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

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LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

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LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

Legal Internet Solutions Inc.

Enhance Your Law Firm’s Online Presence with LinkedIn Company Pages

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Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more

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How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

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LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

Good2bSocial

The Latest LinkedIn Updates Every Law Firm Needs to Know

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Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more

Fisher Phillips

Look Out for LinkedIn: Top Questions for Employers on How the Platform Impacts Your Workplace

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LinkedIn has become a key part of the business world for workers and employers alike. The platform can aid your recruitment efforts, company branding, and business development. But the world’s largest professional networking...more

Good2bSocial

LinkedIn Sponsored Articles for Law Firms

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Finding innovative ways to stand out in the crowded legal market is more critical than ever. LinkedIn, the world’s largest professional network, has introduced a groundbreaking tool poised to transform legal marketing...more

Good2bSocial

LinkedIn Pages: New Features for Legal Professionals

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LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

Good2bSocial

Optimizing Social Media for Law Firms: What Content to Post on Each Platform

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In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more

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8 Tips for Lawyers on Writing the Perfect Social Media Bio

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When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and...more

Good2bSocial

What Law Firms Need to Know About LinkedIn in 2024

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Linkedin is an incredible tool for law firms, lawyers, and other professional service firms. The great news for those of us who depend on the platform is that with more technology advancements than ever, 2024 is going to be a...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more

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LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients

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As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more

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Content Marketing for Law Firms: The Different Types of Content You Should be Creating in 2024

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Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more

Good2bSocial

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

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SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more

Buckingham, Doolittle & Burroughs, LLC

How to Report an Impersonation Account

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Help – someone is impersonating me! Social media is a funny thing – it allows people to present their lives in a very articulated way through pictures, videos, and other personal information. While content is usually posted...more

Good2bSocial

What Legal Marketers Need to Know About LinkedIn’s New Advertiser Audience Capabilities

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Legal marketers are under constant pressure to do more with less, generate a strong ROI, and prove their value. LinkedIn has emerged as a proven platform that works for law firms and other legal entities...more

Copo Strategies + Law Firm Editorial Service

Your personal LinkedIn posts are damaging your professional brand

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Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

Firesign | Enlightened Legal Marketing

How Small Businesses Hire Lawyers, Part 2: When A Legal Need Arises

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From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate upwards of 420 million legal matters each year. But this...more

Firesign | Enlightened Legal Marketing

How Small Businesses Hire Lawyers, Part 1: Before The Legal Need

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From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the legal press is concentrated on the...more

Good2bSocial

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

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The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Good2bSocial

12 Tricks for Optimizing Your Law Firm’s LinkedIn Ads

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LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2022, 36.5% of Am...more

Good2bSocial

Social Media For Law Firms: Strategies for Success

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Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media,...more

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