Super Bowl

News & Analysis as of

Is Nationwide Just Playing the Long Game?

This blog post originally ran on O’Dwyer’s website on Feb. 6. If you didn’t catch Nationwide’s commercial, “Boy,” during the Super Bowl warning parents about the at-home risks facing their children, then chances are you...more

The Superb Owl v. The Super Bowl -- NFL files Opposition Against Phoenix Non-Profit

Everyone knows the National Football League (“NFL”) takes its trademark policing and enforcement responsibilities very seriously. In fact, the NFL is so aggressive that its efforts have been frequently mocked and discussed by...more

Privacy Tuesday – April 2015 #2

Spring has finally arrived on the East Coast, and not a moment too soon. Here are 3 privacy & security bits and bytes to start your week....more

Selling What You Don’t Have…What Happened to my Super Bowl Tickets?

Thursday before Super Bowl XLIX in Phoenix Ima Goen Nomattawatta, a huge Patriots fan, found an online broker Izzure Scalp with Super Bowl tickets for $2,500 apiece. Not believing that he could get 4 tickets at only $750...more

Status Updates - February 2015 #3

Social media for minimalists. These days, the information flooding the news feeds on some social media platforms can feel overwhelming and redundant. Take Twitter, for example—a medium whose popularity has resulted in a user...more

Anticipating Super Bowl L: A Branding Loser?

Now that Super Bowl XLIX is in the rear view mirror, and the New England Patriots have been duly congratulated for winning anything but a Mediocre Bowl, for those of us with no pigskin in the big game this year, it’s time to...more

Who Needs the Lombardi When There is the Clio

It’s the week before Super Bowl, the week when I can’t look at my Twitter feed. Why? Well because I follow Ad Age, Adweek, the Minneapolis Egotist, and enough of you creative folks that my feed has been inundated with...more

California Social Host Laws: Be Responsible; Beware Liability

Forget #deflategate, and what the New England Patriots may, or may not have done to balls used in the American Football Conference championship game this year. There's a bigger issue at stake for those planning on throwing...more

The NFL’s Super Bowl Trademark Nonsense

It’s that time of year again. Time to tiptoe around and avoid use of or make any reference to the Super Bowl. Whoops. Anyway, we’ve discussed this phenomenon before...more

The Patriots, the NFL and Compliance

You knew it was coming. No, not a Cialis-themed blog post, but close enough, ‘Deflategate’ and the compliance angle. In honor of this weekend’s Super Bowl it is certainly worth considering. You might think with all that is...more

Super Bowl or Bust: Can Employees Gamble on the Big Game?

It is estimated that the 100 million dollars in wagers that Nevada sports books accepted for the 2014 Super Bowl accounted for just 1% of all Super Bowl betting last year; and the total amount of money wagered on the upcoming...more

Don’t Even Think About Advertising a SUPER BOWL Party!

As we all know, Super Bowl XLIX will be played this Sunday in Phoenix, Arizona between the defending Champion Seattle Seahawks and the New England Patriots. There will be events of all kinds organized all around the country...more

Who Had The Worse Day – Peyton Manning Or Banks And Investment Funds?

The Seattle Seahawks gave the Denver Broncos an old-fashioned tail-whoopin’ in Super Bowl history on Sunday. But there was some other news on Monday that may cause other groups to do more than ‘rue the day’. ...more

The Mediocre Bowl and Interspersed Ads?

With all the hype and chirping leading up to The Big Game, as one of the many who didn’t have a “horse” in the race, as someone just looking to enjoy an exciting and competitive game, I’ll borrow Richard Sherman’s infamous...more

Seahawks or Broncos - Do Employers Care?

I certainly don’t care that much. My team ended its year early, again. However, many people do care, for various reasons. There is, of course, the football game itself and the rooting interests that exist. The fact that the...more

Mark It to Market - January 2014

In This Issue: - How to Use the OLYMPICS/Rings, SUPER BOWL, and MARCH MADNESS Trademarks (Hint: Not Without Permission!) - Trademark Clearinghouse Registrations - Change to the D.O.T. Rule - Generic Top Level Domains...more

The 49ers May Not Be Going to the Superbowl . . . But Their Consolation Prize Ain’t Bad

I’m not much of a sports guy, but like many in the San Francisco Bay Area, I watched the 49ers-Seahawk game over the Martin Luther King, Jr. Day weekend....more

1st & Ten at the Super Bowl: The Brand You Probably Don’t Know You Know

The NFL is known as a trademark monetizing machine, and this year’s “POT BOWL” is not without its share of trademarks stories. It was recently reported that running back Marshawn Lynch of the Seahawks makes six-figures (for...more

Electricity and Super Bowl XLVIII: Will the lights stay on?

Fans will soon pack MetLife Stadium for Super Bowl XLVII. The National Football League's 2013-2014 season championship game will be held on February 2 at 6:30 PM (Eastern). Following the power outage during last year's Super...more

Super Bowl Ticketholders Denied Bid for Class Certification

A group of Super Bowl XLV ticketholders recently lost their bid in federal court in Texas for class certification of their lawsuit arising from problems with temporary seating at the event....more

Contest insurance, part one: Get it or regret it

Recently I have helped several clients with contests that seemingly required entrants to do the impossible to win a prize. One promotion required contestants to guess a six-digit code that would open a safe. Another involved...more

This Is Our Super Bowl Blog Post. Now Come and Get Us, NFL!

Unless you live here, I’m assuming you’re aware of a little football game taking place this weekend between the San Francisco 49ers and the Baltimore Ravens. (And maybe, just maybe, you might have heard something — but...more

The Super Bowl XLVII Ads, Our Takes

So, another Super Bowl is now in the books, and another collection of Super Bowl ads has aired. Next time there is a 35-minute delay resulting from a power outage, my vote is to watch more ads instead of watch and listen to...more

Super (Bowl) Sunday, Ads Coming Soon

Looks like the V Bar at The Venetian Resort, Hotel and Casino, in Las Vegas, is having some sort of function on “Super Sunday” – February 3rd (that date sounds familiar)...more

NFL Sacks Football Fan’s Effort to Trademark ‘Harbowl’

When the Baltimore Ravens and San Francisco 49ers won their NFL conference championship games, a Super Bowl matchup emerged with a great storyline — the opposing head coaches are brothers. An interesting legal question has...more

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