News & Analysis as of

Trademark Searches Likelihood of Confusion

Harris Beach PLLC

Choosing Your Brewery/Beer Names and Trademark Searching

Harris Beach PLLC on

There are several grounds upon which an application for a federal trademark can be rejected, and I will discuss a couple of them here. One important ground is known as mere descriptiveness. One is not permitted to register a...more

Snell & Wilmer

Considerations When Creating Your Brand

Snell & Wilmer on

I. Conducting a Clearance Search - A clearance search is an investigation to determine whether a new trademark1 can be used without interfering with an existing, senior trademark. No matter how unique you think your...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Look Beyond the Registration to Determine Likelihood of Confusion

Just in time for the holiday shopping season, the Trademark Trial and Appeal Board's recent decision in Anthropologie, Inc. and Urban Outfitters Wholesale, Inc. v. Happy Green Company LLC is a good reminder of why, when...more

Chambliss, Bahner & Stophel, P.C.

Trademarks 101 PART 5 — Avoiding Mistakes in the Trademark Process by Assessing the Likelihood of Confusion

So, startups and entrepreneurs, you think your trademark situation is totally cool because you conducted a full trademark search, right? Wrong. Well, at least not necessarily…...more

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