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Trademarks › Advertising › Canada

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Cozen O'Connor

Québec Publishes Final Regulations Under Québec’s Charter of French Language, Broadening the Translation Exemptions for Trademarks...

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On June 26, 2024, the Province of Québec released the long-awaited final amendments to the Regulation respecting the language of commerce and business (Regulation), which amend multiple French-language requirements, including...more

Smart & Biggar

Upcoming amendments to the Regulation respecting the language of commerce and business

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On June 26, 2024, the Regulation to amend mainly the Regulation respecting the language of commerce and business (the Regulation) was published in the Gazette officielle du Québec. The Regulation introduces significant...more

International Lawyers Network

New Guidance on the Subject of Comparative Advertising and Dilution of Goodwill

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In 2023, the Federal Court of Canada released its decision in Energizer Brands, LLC and Energizer Canada Inc. v. Gillette Company (2023 FC 804). The decision clarifies some of the laws applicable to comparative advertising in...more

International Lawyers Network

Charter of the French Language

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The Quebec Charter of the French Language (the “Charter”) was adopted nearly 50 years ago to protect the status of the French language in the province of Quebec. It includes many rules, several of them directed at the...more

Smart & Biggar

Canadian Trademark Law 2023: A Year in Review

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2023 was an active year in Canadian trademark law. Canadian Courts addressed a wide range of issues, from licensing to comparative advertising to co-branding.   Notable changes also emerged from the Canadian Trademarks...more

Moritt Hock & Hamroff LLP

US Companies Must Prepare for Upcoming Changes to the French Language Requirements for Trademarks in Quebec, Canada

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Amendments to the Charter of French Language (Charter) scheduled to come into force on June 1, 2025 will have major implications on trademark owners doing business in Quebec, Canada. This doesn’t just impact Canadian...more

Smart & Biggar

French-language requirements in Québec: Publication of the Draft Regulation to amend mainly the Regulation respecting the language...

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On January 10, 2024, the Regulation to amend mainly the Regulation respecting the language of commerce and business (Draft Regulation) was published in the Gazette Officielle du Québec. The Draft Regulation was eagerly...more

Smart & Biggar

[Webinar] French Language Charter: Navigating the recent amendments and their impact on trademarks in Québec - November 9th, 12:00...

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In this webinar, our speakers will discuss the recent amendments to the French language requirements in Québec and touch on how they apply to product markings, promotion, and advertisements, plus practical tips on how to take...more

Smart & Biggar

Federal Court’s decision in Energizer Brands, LLC v Gillette Company narrows test for depreciation of goodwill in comparative...

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Last week, the Federal Court of Canada issued its long-awaited decision in Energizer Brands, LLC v Gillette Company, 2023 FC 804. The case is noteworthy because it is a “comparative advertising” case, and one of only a few...more

Smart & Biggar

[Ongoing Program] Branding and French Language Requirements in Québec: Understanding the Recognized Trademark Exception through...

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In this webinar, our speakers will discuss the French language requirements in Québec as they apply to product markings, promotion, and advertisement, with practical tips on how to take advantage of the “recognized trademark”...more

Smart & Biggar

Playing with Fire? Ambush marketing and the Olympic Games

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The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a little different than...more

Dickinson Wright

Brace Yourself – Quebec’s Bill 96 Proposes Substantial Changes to French Language Laws

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What happened? The Quebec Government made waves when they tabled Bill 96 – An Act respecting French, the official and common language of Quebec, on May 13, 2021. The bill amends the province’s Charter of the French Language...more

Smart & Biggar

French Language Requirements in Québec: Part 7 - The rules governing business names

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Important Notice: On May 13, 2021, the Québec government tabled Bill 96 which aims to better protect the French language in the Province of Québec. While the contents of our firm’s French Language Requirements in Québec...more

Smart & Biggar

French Language Requirements in Québec: Part 5 - The “recognized trademark” exception

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Important Notice: The Québec government has announced its intention to modify the French Charter in order to better protect the French language in Québec. We do not know precisely when these changes will come into force, nor...more

American Conference Institute (ACI)

[Virtual Event] Advertising & Marketing Law - January 19th - 21st, 8:15 am - 1:15 pm EST

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Be part of this renowned event which shape the law, policy and proceedings of Canadian advertising and marketing law. Attend the Canadian Institute’s 27th Annual Virtual Conference on Advertising & Marketing Law to delve...more

Smart & Biggar

French language requirements in Québec: Part 4 - Public signs, posters and commercial advertising

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This fourth article of our French language requirements in Québec series explores the rules for public signs, posters, and commercial advertising in Québec. For an introduction to the Charter of the French language (R.S.Q. c....more

Smart & Biggar

Preparing a trademark strategy: 5 considerations for start-ups

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Most entrepreneurs have a general understanding that trademarks are good for business. However, many overlook the importance of having a trademark strategy in place. Simply put, a trademark can be a unique combination of...more

Shook, Hardy & Bacon L.L.P.

Food & Beverage Litigation Update | October 2017 #4

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Furans in Baby Food May Pose Health Risk, EFSA Reports - The European Food Safety Authority (EFSA) has issued an assessment of the risks of furans and related compounds 2- and 3-methylfurans, concluding that they pose a...more

Smart & Biggar

New challenges and opportunities for pharmaceutical trademarks in Canada

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In Canada, trademarks for pharmaceutical preparations and related products have faced numerous challenges, some of which are unique to the industry. This article will canvas the current issues as well as the important changes...more

Bennett Jones LLP

Use of Competitors’ Trademarks as Google AdWords is not Infringement

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The British Columbia Supreme Court has decided that the use of a competitor’s trademarks in Google AdWords does not constitute infringement. In Vancouver Community College v Vancouver Career College (Burnaby) Inc.,...more

Blake, Cassels & Graydon LLP

Court Interprets Quebec French Language Sign Requirements, Trade-mark Exception

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A recent, lengthy decision gives interesting guidance on Quebec language legislation as to the rules applicable to the predominance of French, the use of trade-marks on signs and in particular the protection for unregistered...more

Blake, Cassels & Graydon LLP

Doing Business in Canada

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This Guide provides non-Canadians with an introduction to the laws and regulations that affect the conduct of business in Canada and, in particular, in the province of Ontario. In some cases, this Guide also identifies issues...more

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