Trademarks, Brand, Popular

Of Broccolini and Branding: Don't Let Your Trademark Wilt

Knobbe Martens on 9/11/2024

Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking...more

Gold Medal Intellectual Property: Copyrights and Trademarks at the Olympics

Foley & Lardner LLP on 8/27/2024

With around 3 billion people tuning in to each Olympic Games, and Paralympic Games viewership on the rise, the Olympics are some of the most widely watched televised events in the world. Athletes are not the only focus of...more

Understanding the Basics: What are Trademarks and Service Marks?

Whiteford on 6/7/2024

In the realm of professional associations, establishing a strong and recognizable brand is crucial. Trademarks and service marks are essential tools that not only protect your association's brand but also enhance its...more

5 Brand Protection Tips for New Technology Companies

Fenwick & West LLP on 4/17/2024

When it comes to IP enforcement, companies on the cutting edge of technology often find themselves in a catch-22 situation. On the one hand, there’s more need for enforcement than ever as new technologies create new...more

MarkIt to Market® - March 2024: True Fans Keep It Real: Behind the IPR Center's Operation Team Player Public Awareness Campaign

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 4/1/2024

While many brand owners are generally aware of and work with U.S. Customs and Border Protection (CBP) to record trademark and copyright registrations and help with seizures, fewer may understand the role of the National...more

Is Palworld Illegally Infringing Pokémon's Trademarks and Copyrights

Axinn, Veltrop & Harkrider LLP on 2/2/2024

Did Nintendo finally release a Pokémon videogame with guns? Oh, wait, it’s not Pokémon at all – it’s Palworld, a game released by Pocket Pair, a different Japanese videogame company. If you missed it, Palworld was released...more

[Hybrid Event] Global Cannabis Intellectual Property Symposium 2023 - September 28th - 29th, Montreal, Quebec, Canada

International Cannabis Bar Association... on 8/2/2023

Unlock the Future of Cannabis Innovation at INCBA’s Global Cannabis IP Symposium at McGill University in Montreal, Canada. Join INCBA for this groundbreaking two-day event dedicated to intellectual property in cannabis. Gain...more

Federal Trademark Decision Impacts Cannabis Industry

Husch Blackwell LLP on 5/10/2023

On May 3, 2023, the federal Trademark Trial and Appeal Board (the “TTAB”)—the entity responsible for handling disputes over the issuance of trademarks on a nationwide level—issued a precedential opinion in In re National...more

Marketing in the Metaverse

Wilson Sonsini Goodrich & Rosati on 4/14/2023

The metaverse presents exciting new opportunities for brands to engage a new audience through interactive virtual environments and immersive experiences, including with virtual products that cross the digital divide. Many...more

Domain Name News: February 2023

Hogan Lovells on 2/28/2023

This is the February edition of Anchovy News. Here you will find articles concerning ICANN, the domain name industry and the recuperation of domain names across the globe. In this issue we cover: Domain name industry news,...more

Courts Offer More Guidance on Enforcing Rights to Brands and Images Used with NFTs

Holland & Knight LLP on 1/16/2023

Non-fungible tokens (NFTs) serve as agile mechanisms to verify an underlying asset's authenticity and/or ownership linked with it. For now, minting NFTs to commercialize digital artwork on blockchain domain names continues to...more

What’s Worse: The Pain or the Hangover? Brand Endorsements in the Fallout of Yeezy

DarrowEverett LLP on 12/27/2022

“And I heard ‘em say, ‘nothin’ ever promised tomorrow today”; that is, unless, that promise was memorialized into a properly drafted and negotiated brand licensing agreement. Brand licensing agreements are essential for...more

Trademarks and Source Identifiers in the Metaverse: Practical Considerations for Brand Owners in a Newly Emerging Virtual...

Venable LLP on 10/4/2022

As technology and the physical lives of consumers continue to converge, businesses active in metaverse and blockchain technologies will need to think about how their brands and source identifiers might evolve or change...more

Meta Bags: NFT Complications and Considerations for Traditional Brand Owners

Stinson LLP on 9/26/2022

In yet another example of the law trying to keep up with technology, the U.S. District Court for the Southern District of New York issued a decision in Hermès International, et al. v. Mason Rothschild that examines...more

Branding the Future: Advertising Law, the Metaverse, and NFTs - Part 2

Venable LLP on 8/31/2022

In Part 1 of our two-part series about advertising in the metaverse, we summarized its history, discussed its broad implications, and analyzed the attention regulators are giving to false advertising in this area. In...more

Trademarks in the Metaverse

Clark Hill PLC on 8/31/2022

The USPTO has shared new insights concerning Metaverse-based trademark applications. As brand owners attempt to expand their digital footprint, they are facing feedback from examining attorneys due to the likelihood of...more

Sustainability Trends and IP Issues for Fashion Brands

Perkins Coie on 8/8/2022

The fashion industry is one of the most polluting industries in the world and is responsible for roughly 10% of global greenhouse gas emissions. There are many contributing factors to this problem, including pollution from...more

A Trademark Guide to the Metaverse for Averse Brand Owners

Quarles & Brady LLP on 7/12/2022

Introduction - Recent technological developments have made topics like the metaverse, Web3, blockchain, and non-fungible tokens (NFTs) commonplace. But nothing about these topics is common....more

Best Practices and Brand Exclusives: NFTs and Community Building in the Metaverse

Pillsbury - Internet & Social Media Law Blog on 5/12/2022

We’ve written extensively on the still somewhat recent arrival of non-fungible tokens (NFTs) as both a potential revenue stream, caveat-filled investment destination and pop culture marker of the moment. Back in 2018, we...more

Intellectual Property Rights in the Metaverse: Hèrmes v. Rothschild and the MetaBirkins Saga

Shutts & Bowen LLP on 2/3/2022

Intellectual property rights can get muddled in the “real world” and with the advent of virtual worlds, such as the Metaverse, this will only further complicate matters for brand owners who will now have to monitor and...more

First a Meme, Then a Cryptocurrency, and Now an $80 Billion Brand? Dogecoin Continues Its Rollercoaster Journey into the USPTO.

Dorsey & Whitney LLP on 10/5/2021

What first started as a meme featuring a fluffy dog with poor grammar has now resulted in a trademark fight over the ownership of an estimated $80 billion brand. If the progression of this Internet sensation has left your...more

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